Twelve Years of Turbulence: The Inside Story of American Airlines’ Battle for Survival

Post Hill Press
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In the twelve years following 9/11, American Airlines lost billions of dollars and endured years of crisis and turmoil. Financial upheaval, the crash of Flight 587, grueling confrontations with labor, a rival’s push to acquire the company, and a challenging fight with the government tested the mettle and fortitude of its top executives.

Against all odds, American found a way to save what was once the world’s largest airline from certain ruin. Told through the eyes of American’s chief lawyer, this insider’s story of intrigue of the unfolding events is set against a personal look at the innermost workings of the sexiest industry in the world.

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About the author

Gary Kennedy served as general counsel of American Airlines for the final 10 years of his 30-year career at the airline. He directed its legal affairs during times of crisis and through many of the highest profile events in the company’s history.

Terry Maxon is an award-winning journalist who wrote for newspapers in Dallas, Oklahoma City, and San Jose, CA, for 42 years. For 20 years, he covered airlines for The Dallas Morning News, with an emphasis on American Airlines.

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Additional Information

Publisher
Post Hill Press
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Published on
Feb 6, 2018
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Pages
376
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ISBN
9781682614891
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Language
English
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Genres
Business & Economics / Industries / Transportation
Law / Business & Financial
Transportation / Aviation / Commercial
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Content Protection
This content is DRM protected.
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Available on Android devices
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But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.

Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.

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