George Deeb is serial entrepreneur and Managing Partner of Red Rocket Ventures, a startup consulting, financial advisory and executive staffing firm based in Chicago. He is also a venture capital investor at the FireStarter Fund. George has consulted/mentored over 500 startups since founding Red Rocket in 2010. George desires to help other entrepreneurs navigate through their start-up, fund raising or other business issues. In addition to authoring 101 Startup Lessons-An Entrepreneur's Handbook, which has had over 100,000 reads online, George is also a contributing author to Forbes, Crain’s, Alley Watch, Startup Beat, Founder Institute and elsewhere. George has been a featured speaker/mentor for many startup-related organizations, including TechStars Chicago and the Goldman Sachs 10,000 Small Businesses accelerators. George was named to the Crain’s Tech 50 list in Chicago and was a finalist for "Mentor of Year" by Built in Chicago, for his efforts at Red Rocket.
Prior to launching Red Rocket, George was the founder and CEO of two venture-capital backed digital tech startups: iExplore (which became the #1 adventure travel website) and MediaRecall (a B2B digital video services and technology company). Both of these startups were sold to billion dollar companies. George was named an Ernst & Young "Entrepreneur of the Year" in 2001, for his efforts at iExplore. George began his career as an investment banker with Credit Suisse First Boston, doing mergers and acquisitions and corporate finance in the retailing/consumer industry group. George received his BBA in finance from the University of Michigan in 1991.
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.