Tools & Technology in the Digital Age is a collection of Tullman’s straightforward, plain-spoken principles which are crucial to the launching and development of a new start-up today in almost any technology-driven marketplace.
Tullman writes a regular weekly blog on The Perspiration Principles for Inc. Magazine on a variety of start-up topics. This book, however, focuses specifically on Tools & Technology in the Digital Age.
Author Katherine Hague explains how the venture capital industry works, and walks you through each step necessary to plan, execute, and optimize your own fundraising round. Packed full of exercises, checklists, and templates, this book guides you through the process from start to finish. It’s ideal for entrepreneurs raising later rounds of capital, as well as those just starting out.Gain an understanding of core venture capital concepts and standardsLearn how to develop and hone an investor pitchCome away with a plan to hit the fundraising trail for your companyDevelop the confidence you need to negotiate key terms in a funding dealUnderstand best practices in fundraising, and learn how to avoid the top 10 fundraising mistakes
Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.
Most of the early efforts to answer the question "How digital is your business?" have been shrouded in techno-speak: a veritable Tower of Babel unconnected with the real needs of business. Slywotzky and Morrison show, first of all, that becoming digital is not about any of the following: having a great Web site, setting up a separate e-business, having next-generation software, or wiring your workforce.
What they so creatively demonstrate is that a digital business is one whose strategic options have been transformed--and significantly broadened--by the use of digital technologies. A digital business has strategic differentiation, a business model that creates and captures profits in new ways and develops powerful new value propositions for customers and talent. Above all, a digital business is one that is unique.
How Digital Is Your Business? is a groundbreaking book with universal appeal for everyone in the business world. It offers:
* Profiles of the future: the in-depth story of the digital pioneers--Dell Computer, Charles Schwab, Cisco Systems, Cemex.
* Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM.
* An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.
While How Digital Is Your Business? has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful digital tools it offers for use in creating a digital future for your own company.
Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers.
The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.
You can use the social media service to streamline your social marketing campaigns and increase your visibility across a broad range of social channels easily, including Facebook, Twitter, LinkedIn, Google Plus, Instagram, SnapChat, YouTube, and many others.
If you can get it right, chances are your business will reap the rewards in the form of a huge spike in sales.
*** Download the social media marketing ebook for free today***
Other Available Books:
*The Power of Positive Affirmations: Each Day a New Beginning
*Christian Living: 2 Books with Bonus Content.
*Bitcoin and Digital Currency for Beginners: The Basic Little Guide.
*Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments.
*Nigerian Stock Market Investment: 2 Books with Bonus Content.
*The Dividend Millionaire: Investing for Income and Winning in the Stock Market.
*Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold.
*Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market.
*Guide to Investing in the Nigerian Stock Market.
*Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon).
*Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium.
*Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide.
*Taming the Tongue: The Power of Spoken Words.
*The Real Estate Millionaire: Beginners Quick Start Guide to Investing In Properties and Learn How to Achieve Financial Freedom.
*Business: How to Quickly Make Real Money - Effective Methods to Make More Money: Easy and Proven Business Strategies for Beginners to Earn Even More Money in Your Spare Time.
*Finance: Cloud Computing, Cyber Security and Cyber Heist - Beginners Guide to Help Protect Against Online Theft in the Cyber World.
*Money: Small Business Opportunities - Money Making Ideas - Start Your Own Business for Beginners - Escape the Rat Race and Be Your Own Boss.
*Stock Market Investing: Pathway to Wealth Creation
There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future.
Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth.
The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function.
Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth.
Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummies takes entrepreneurs step by step through the process of finding and securing venture capital for their own projects.Find and secure venture capital for your business Get your business up and running Push a product to the marketplace
If you're an entrepreneur looking for hands-on guidance on how to secure capital for your business, the information in Venture Capital For Dummies gives you the edge you need to succeed.
This is the highly anticipated third edition of the best-selling book which has become the definitive resource for understanding venture capital fundraising. Whether you are an entrepreneur, lawyer, student or just have an interest in the venture capital ecosystem, Venture Deals is for you. The book dives deeply into how deals are constructed, why certain terms matter (and others don’t), and more importantly, what motivates venture capitalists to propose certain outcomes. You’ll see the process of negotiating from the eyes of two seasoned venture capitalists who have over 40 years of investing experience as VCs, LPs, angels, and founders. They will teach you how to develop a fundraising strategy that will be a win for all parties involved.
This book is designed to bring transparency to the venture capital funding process and includes such topics as:How to raise money; What terms matter and which ones don’t; How to negotiate a fair deal for everyone; What makes venture capitalists tick, including how they are compensated and motivated; How companies are valued by venture capitalists; How all current structures of funding work, including convertible debt, crowdfunding, pre-sales and other non-traditional methods; How these particular issues change through different stages of financing (seed, early, mid and late); and How to avoid business and legal pitfalls that many entrepreneurs make.
And as in the previous editions, this book isn’t just a one-sided opinion from venture capitalists, but also has helpful commentary throughout from a veteran CEO who has raised many rounds of financing from many different investors.
If you are ready to learn all the secrets and ins and outs of fundraising, Venture Deals is an essential read.
The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit.
Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning.Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies
The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.
Finding an angel investor to fund the next big idea has always been a daunting task. The next difficult task is to gain marketing exposure. Together, these elements can make or break a startup. Until recently, these two were separate activities – you first find investors & raise money, and then you would allocate your marketing spend.
The advent of crowdfunding has disrupted the way funding and marketing is done – by combining these critical tasks and getting them done at the same time.
Crowdfunding – Venture Capital on Steroids.
With crowdfunding, you can set your terms, retain your company’s vision & culture, and bring several shareholders rather than just a handful – and most importantly get promotional boost that comes with this.
Furthermore, crowdfunding also allows you to offer shares and attract a lot more money! Entrepreneurs usually raise hundreds of thousands, and even millions!
This Book Is Your Blueprint on the “HOW”!
Crowdfunding has offer new avenues for startups and it is relatively easier to start a business than ever before. But it is also attached with a steep learning curve. Many ventures find themselves into deep waters without the real knowledge of choosing a platform, crafting a pitch and attracting investors.
In this book, you will learn:
The power of crowdfunding today
Finding the next big thing and running your campaign
Designing your idea and funding it through the crowd
Crafting an irresistible pitch and getting them to say YES
Building a powerful marketing strategy
Accelerating the conversation with the crowd and re-igniting the momentum
Building a powerful marketing strategy
The biggest mistakes that can kill your business before it has even begun
The powerful impact of crowdfunding on your business and profile
Introducing Your First Comprehensive Resource on Crowdfunding
This book is powered with the best strategies from real companies who have used crowdfunding to raise millions of dollars, pounds, and euros. Furthermore, it provides expert advice on leading platforms that are at the peak of the crowdfunding revolution.
This book is a genuine attempt on providing a global resource on crowdfunding with stories from the United States, United Kingdom, France, Germany, Canada, Middle East, Australia, New Zealand, among others.
Finally, this is THE complete guide, which will help you kick start with your crowdfunding campaign from ground up, with no prior knowledge assumed.
one-stop read for entrepreneurs who want actionable learnings about a wide
range of startup and digital-related topics from George Deeb, a serial
entrepreneur and partner at Red Rocket Ventures. The book is a startup
executive's strategic "playbook", with "how-to" lessons
about business in general, sales, marketing, technology, operations, human
resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the
information an entrepreneur needs to strategize, fund, develop, launch and
market their businesses. Join the
100,000+ readers who have already benefitted from this book, freely available
and continuously updated on the Red Rocket Blog website.
David Rabjohns, Founder & CEO at MotiveQuest
"George's passion, ideas and involvement with MotiveQuest has
been "game changing" for us. From jumpstarting our sales and
marketing plans and team, to productizing our business and procedures, Red
Rocket has had an immediate and meaningful impact from day one. I highly
recommend Red Rocket. If you want to grow, strap on the Red Rocket.“
Tyler Spalding, Founder & CEO at StyleSeek
"Red Rocket has been a great investor for our business and
vocal champion of our brand. As a proven entrepreneur himself, George has
provided valuable insights and recommendations on how to best build my
business. Red Rocket would be a great partner in helping build your
Seth Rosenberg, SVP at Camping World
"Red Rocket helped us do a high level assessment of our
e-commerce efforts and assisted with the development of a digital strategy
and marketing plan. Red Rocket identified some immediate opportunities,
which we are implementing. I am pleased to recommend Red Rocket for your
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Andrew Hoog, Founder and CEO at viaForensics
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the need for an experienced advisor with start-up chops who could help us
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Jerry Freeman, Founder & CEO at PaletteApp
“Red Rocket has been a key instigator in helping raise funds for
PaletteApp. They have helped me tremendously in realizing what an investor
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that he has thrown his hat into our arena.”
Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways,
from financial modeling to introductions to lenders. Their biggest win was
helping us do preliminary investigative research on one of our
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in your corner."