The author’s intent is to provide the reader with a practitioner’s guide (a “how-to book), augmented by some background information to put it all in perspective. The approach used should enable the readers to immediately put in place a useful anti-fraud program under the leadership of the corporate security officer (CSO), or other corporate professional.
Dr. Gerald L. Kovacich has more than 40 years of experience in industrial, business and government security, investigations, information systems security, and information warfare, both in the U.S. Government as a special agent, in international corporations, and subsequently as an international consultant and lecturer. He retired as the Information Warfare Technologist, Northrop Grumman Corporation to pursue a career as an international consultant, lecturer and writer.
The book outlines how to implement a new plan or evaluate an existing one, and is especially targeted to those who are new to the topic. It is the definitive resource for learning the key characteristics of an effective information systems security officer (ISSO), and paints a comprehensive portrait of an ISSO's duties, their challenges, and working environments, from handling new technologies and threats, to performing information security duties in a national security environment.Provides updated chapters that reflect the latest technological changes and advances in countering the latest information security threats and risks and how they relate to corporate security and crime investigationIncludes new topics, such as forensics labs and information warfare, as well as how to liaison with attorneys, law enforcement, and other agencies others outside the organizationWritten in an accessible, easy-to-read style
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.