About this ebook
Promote themselves
Promote their business
Promote their bank balance
They want to write a book about something. In Pursuit of The Trivial is different.
Inspired by Jerry Seinfeld and George Costanza and a 'show about nothing', Gianfranco decided to write a book about nothing. Well not quite about nothing because after all he has been in the CRM and Data space for over 20 years both agency and client side, and wanted to share some of the useful things he has picked up on the way but perhaps in a slightly more engaging way.
So don't be fooled by chapter titles such as
Why are Basketball Players Tall?
The Day I Stopped Eating Pizza for Six Months
On Average Switzerland is Flat
You might pick up a few tips around CRM, Personalisation, Customer Journey Planning and Data Strategy.
There might be a few jokes, anecdotes and his mother's recipe for Lasagne - and to be honest that's worth the RRP on its own
Discover more
About the author
With a first degree in Astrophysics, it seems counterintuitive to think that Gianfranco would spend the next 25 years in the world of CRM, data, personalisation and loyalty. It has, however, given him the opportunity to explain that engaging with customers in a relevant way need not be rocket science! Having spanned both agency and brand roles in his career he has had the opportunity to work with brands such as Disney, BMW, easyJet, Aesop, Avon International and Dr Martens.
Now an international speaker and consultant, this book is a collection of perspectives, anecdotes and jokes from his career to date. A whistle-stop tour of his thinking around CRM, customer journey mapping, data strategy and personalisation.
Gianfranco is the anti-christ of traditional CRM and small thinking. I hugely admire his ability to be innovative within the often-maligned discipline of CRM. Thinking about it in ways that bust myths and break it out of e-mail and DM stereotypes. He makes it accessible, effective and - surprisingly - inspiring! Dickon Laws, Global Head of Innovation, Ogilvy
