And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices.
Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.“/p>
Over the years, many corporations have been trying to determine what they can and should do to contribute to the sustainability of the economic, social and ecological environment within which they operate. Corporate social responsibility has become a key senior management issue worldwide and an increasingly debated topic in China. This book aims at helping companies operating in China to better assess and exercise their corporate social responsibility (CSR) in specific contexts. The purpose of this book is to show that CSR has a strong economic pay back in the long run, that it is a key success factor in nurturing corporate excellence, and that a sense of urgency and accrued inventiveness are required from companies operating in China.
Cross-disciplinary in scope, the book aims at helping students and analysts in political science, governance, international relations and Chinese studies to understand and appreciate the unique role that firms play in shaping a new China. It focuses on the relationship between the state, civil society and corporations in the Chinese context. It researches the conditions under which this relationship might result in redefining China's developmental model.
This practical, business-oriented book takes into account China's classical and contemporary thought on CSR. It is the result of a long research and collaborative process initiated and led by Maverlinn, supported by industry leaders and other institutions.Contents:CSR in the Chinese Context: A Vision:What is CSR?The Legal, Professional and Social FrameworkChinese Cultural Resources Relevant to CSRCSR and Corporate StrategyCorruption and Business ActivitiesThematic Analysis and Lines of Action: An Assessment:Environmental Standards and ConcernsSafety IssuesSocial Standards and the Working ForceGender Equality/Training/Well-Being at WorkConflict Management and PreventionTransversal Issues: A Blueprint:Making Ethical Assessments: Finances, Engineering and Conflicts of InterestsCSR and Corporate GovernanceReports, Foundations, Projects and NetworksSocial EntrepreneurshipThe Role of the Corporation in Tomorrow's ChinaConclusion and ProspectsRecommendations
Readership: Leaders and corporate executives, members of international institutions, governmental organisations and NPOs, as well as journalists, academics, researchers, postgraduate and undergraduate students interested in strategy, management and China studies.
Keywords:Corporate Social Responsibility;CSR;Sustainability;Cultural Diversity;Governance;China;Corporate Governance;Transversal Issues;Ethical Assessment;Conflict Management;Social Norms;Social EntrepreneurshipKey Features:A 360° approach to CSR in China, thus proposing an integrative vision of all dimensions of CSRAn unique toolbox that enables corporate leaders, members of not-for-profit organizations and analysts to implement CSR values and imperatives within a business, communication or social strategyA clear and convincing synthesis, written in a language accessible to all, that brings together data and resources from the fields of business ethics, Chinese and cross-cultural studies, social analysis, management and governanceReviews:
"This book criss-crosses perspectives emanating from the business world, the government, the experts, and the civil society. It anchors corporate responsibility into a vision of sustainable development enriched by China's cultural resources. It is indeed a blueprint for putting responsibility and sustainability at the core of public and private strategies, and a required reading for all entrepreneurs operating in Asia."Dr Michel Camdesus
Former Director General of the IMF (1987–2000)
"In corporate social responsibility, a great challenge is the gap in knowledge and expectations between managers in China and their head office colleagues. This book provides a comprehensive, systematic, informative and committed perspective essential to both."Christian Murck
Former President of the American Chamber of Commerce, China
"Coming from a foreign scholar, this book builds on the perspectives offered by the Chinese culture, while bringing in the most recent examples of corporate practices observable in China, offering to the reader an absolutely unique perspective."He Yi
Chairman of Essilor (China) Holding Company &
Board Member of Essilor International
"This book brings moral clarity and sense of direction to companies having to make strategic choices in a complex environment. At the same time, it always takes into account the economic and cultural conditions of China. Such reading nurtures discernment and decisiveness."Alex Wang
CEO of Orange Sourcing Consulting (Beijing) Co., Ltd &
Convener of the CSR Joint Audit Cooperation Forum between major European telcos
"Benoit Vermander has brought his deep knowledge of China and the Chinese culture to help us understand the evolving complex nature of CSR with Chinese characteristics. This timely work will be useful for managers and leaders looking for a compass to guide them in developing the responsible corporate and individual behavior that is very much needed in Chinese organizations."Henri-Claude de Bettignies
Emeritus Professor of Asian Business, INSEAD &
Emeritus Professor of Globally Responsible Leadership, China Europe International Business School (CEIBS), Shanghai
Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from around the world, this book brings together all the pieces of the business and sustainability puzzle including:What sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like. A wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices. Information on how to be a sustainability champion or intrapraneur in your organization including how to sell these ideas to your team and how to incorporate them into any job. A survey of the exciting trends in sustainable business happening around the world. A wealth of links to interesting resources for more information.
The Sustainable MBA Second Edition is organized like a business school course, allowing you easy access to the relevant information you need about sustainability as it relates to Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behavior and HR, Operations and Strategy.
The Sustainable MBA Second Edition has been updated to reflect global developments in this evolving field to remain the definitive guide to sustainable business. Additional resources to accompany the book are available at www.thesustainablemba.com.