Global Communication: Theories, Stakeholders and Trends, Edition 4

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Global Communication is the most definitive text onmulti-national communication and media conglomerates, exploring howglobal media influences both audiences and policy makers around theworld. This new edition is comprehensively updated to reflect themany fast moving developments associated with this dynamicfield.
  • A new edition of the most definitive text on multi-nationalcommunication and media conglomerates, each chapter updated withextensive new details
  • Covers the expanding area of global communication and describesmajor multimedia conglomerates, particularly in the USA, includingthe purchase of NBC-Universal by Comcast and Disney's expansion inChina
  • Includes new information on the phone hacking scandal by NewsCorporation’s employees in the UK
  • Explains the significant changes in the communication industryboth in the US and elsewhere
  • Chronicles the continuing story of the development of ArabMedia with new coverage on the Arab Spring
  • Offers an updated companion website with instructor'smanual, test banks and student activities, available uponpublication at ahref="http://www.wiley.com/go/mcphail"www.wiley.com/go/mcphail/a
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About the author

Thomas L. McPhail is an international media critic and the Chair of Theatre, Dance, and Media Studies and Fellow in the Center for International Studies at the University of Missouri-St. Louis. He began his career with the eminent media scholar Marshall McLuhan. McPhail is author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.
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Additional Information

Publisher
John Wiley & Sons
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Published on
Dec 2, 2013
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Pages
336
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ISBN
9781118621998
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Language
English
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Genres
Language Arts & Disciplines / Communication Studies
Social Science / Media Studies
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Content Protection
This content is DRM protected.
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Available on Android devices
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Gerry Spence is perhaps America's most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since l969.
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Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument.
To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the psychodramatic technique, to both discover and tell the story of the case, and, at last, to pull it all together into the winning final argument.
Whether you are presenting your case to a judge, a jury, a boss, a committee, or a customer, Win Your Case is an indispensable guide to success in every walk of life, in and out of the courtroom.
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