Business. Over 40 years' experience of developing businesses, multiple fund raising and public flotations. Experience in marketing, market research, internet/tech, real estate, investment property funds, publishing and consultancy with a focus for the last 22 years on the emerging markets.
Real Estate. Russian real estate involvement over the past 22 years. Introduced the first significant international bank loan of $500M to a Russian developer in 1995. Took the founder of Raven Russia to Moscow, helping raise the initial $300m/purchase initial industrial site/project for $74m. In 2007/8 organised a property investment fund of $180m.
Lecturing and Public Speaking. Frequent speaker throughout Europe and Asia on markets, retail, internet and other developments across these sectors. Keynote speaker at the first HP conference for 5 years in Asia (Macau, autumn 2013). Presented Key Trends in Internet and Retail Worldwide to the leading 450 retailers in Asia/Greater China.
Books. Storewars. The Battle for Mindspace and Shelfspace, written and published in 2012. The Power of Fast-moving Consumer Goods, a history of the world's 18 leading consumer-facing companies, written and published in May 2014. E-Retail. Zero Friction in the Digital Universe, due to launch in July 2014.
Magazine Publishing. Developed a number of original products in the 1980s and 90s: What Mortgage magazine, the original mortgage advice magazine, What Investment, What Finance, What Video, and Popular Video at the forefront of the video revolution. In excess of 20 newspapers, magazines and journals including The British Investors Database, the original compilation of all investors in the UK. Launched the original Local Radio Awards, first awards to the UK local radio industry.
John Bradley held international marketing positions in Cadbury for 24 years before becoming a consultant and writer. John has authored two business histories, Cadbury's Purple Reign, and Fry's Chocolate Dream, and co-authored along with Greg Thain an update of the book Store Wars. John now lives and works in Canada.
Cadbury's Puple Reign for the first time tells thein-depth story and definitive history of the Cadbury brand, and howit came to be the world's pre-eminent chocolate brand. It presentsa no holds barred account of the rollercoaster ride theorganization has experienced that has, ultimately, led to itssuccess. It is a story of endurance, where, in the UK, Cadbury is aclear market leader.
This fascinating journey that has been the history of Cadburymakes it an ideal example with which to illuminate the story ofconsumerism. The company was established even before therewere a mass of consumers to sell to, and was at the forefront ofmany of the developments which facilitated the rise of massmarkets:Putting product quality at the heart of the brand.Harnessing the miracles of the Industrial and TransportationRevolutions to drive explosive growthIndustry consolidation via mergers and acquisitions to cementcritical massA radical approach to harnessing the potential of its workforceto create the most effectively run company in BritainThe virtuous circle of economies of scale which slashed pricesand brought chocolate to the massesInnovative marketing and selling approaches that put theCadbury brand into not just the minds of consumers, but theirhearts.
Illustrated with fact, anecdote and beautiful images frompreviously archived material, this book provides the reader with anunprecedented insight into one of the world’s most iconicbrands. These insights will help any consumer business that aspireto build longevity for their brand with lessons on how to betterendear itself to consumers, and how to turn that relationship intoprofitable sales.
The book has the full backing from Cadbury and chairman Sir JohnSunderland provides the foreword.