The Retailer's Complete Book of Selling Games and Contests: Over 100 Selling Games for Increasing on-the-floor Performance

Sold by John Wiley & Sons
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One hundred ways to motivate your sales teams to outsell eachother and grow your profits

In most retail stores, salespeople arrive at work with littleenthusiasm to sell. The truth is that retail selling can be alittle boring. It's up to owners and managers to provide the sparkand motivation that inspires people to excel, even when storetraffic is slow. One of the best ways to accomplish that is withselling games and contests. The Retailer's Complete Book ofSelling Games & Contests contains more than one hundredselling games and contests that any retailer can use to motivatetheir staff, improve their sales skills, and generate extra salesduring slow traffic periods.

Geared toward retailers of all industries and all sizes, fromsingle stores to mega chains, this book will appeal to those with avested interest in improving the performance of their salespeopleand driving sales higher.

  • Details how to use games to sell specific merchandise, increaseadd-on sales, and sell higher priced merchandise and groups ofmerchandise
  • Outlines how to structure games and contests, when to run them,and for how long
  • Helps managers build their sales staffs' confidence andabilities through fostering a competitive spirit and rewarding highsellers
  • Harry J. Friedman is an international retail authority,consultant, and the most heavily attended speaker on retail sellingand operational management in the world today

When you inspire your sales team to improve their skills andoutsell each other, you'll boost your profits and outdo yourcompetition

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About the author

HARRY J. FRIEDMAN is aninternational retail authority,consultant, and the most heavilyattended speaker on retail selling and operational management in the world today. More than 500,000 retailers have used his groundbreaking high-performance training systems, including Neiman Marcus, Cartier, Hallmark, Billabong, La-Z-Boy, and Godiva. He created the number-one retail sales and management system—used by more retailers than any other system of its kind. For more information on other Friedman Group retail training products, webinars, seminars,e-learning, or on-site training and consultingservices, visit www.TheFriedmanGroup.com.
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Additional Information

Publisher
John Wiley & Sons
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Published on
Dec 22, 2011
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Pages
288
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ISBN
9781118216439
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Language
English
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Genres
Business & Economics / General
Business & Economics / Sales & Selling / Management
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Content Protection
This content is DRM protected.
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Available on Android devices
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From the Hardcover edition.
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