Doing Things Right and Wrong Matters: Excellence and Relevance
About this ebook
Why successful innovation requires both excellence and relevance--and how to achieve them both.
“A truly 21st century idea.” “Bigger than the Internet.” “More important than the personal computer.” These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn’t as attainable as excellence....
About the author
Inder Sidhu is Senior Vice President of Strategy and Planning for Worldwide Operations at Cisco, the $40 billion worldwide leader in networking for the Internet. A member of the company’s Operating Committee, he co-leads Cisco’s Emerging Countries Council, which drives business success in fast-growing geographies like China, India, Brazil, Mexico, and the Middle East. From 2006-2009, he co-led the Enterprise Business Council, responsible for Cisco’s corporate business, representing about half of the company’s total revenue. Before joining Cisco in 1995, he was with McKinsey & Company, an international management consulting company. He has also worked at Intel and Novell.