Ioannis Pantelidis is a Senior Lecturer in Hospitality and Culinary Arts at the University of Brighton. He is the Euro BA Course Leader and a Cluster Leader for the Postgraduate provision at the School of Sport and Service Management. He is co-author of the established text Food and Beverage Management and Hospitality Editor for the Journal Tourism and Hospitality Research. His research interests focus in food and beverage management and consumer behaviour in hospitality. He has lead successful consultancy projects for hotels, restaurants, marketing companies, private clubs, tourism destinations and technology companies. He currently serves both in the executive council of the Institute of Hospitality and the executive of the Council for Hospitality Management Education.