Business Networking and Sex: Not What You Think

Entrepreneur Press
2
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It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.

Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business and successfully network with the opposite sex.
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About the author

Dr. Ivan Misner (Claremont, CA) is the Founder & Chairman of BNI, the world’s largest business networking organization. He has written eleven books including three New York Times bestsellers. He has been featured in the L.A. Times, Wall Street Journal, and New York.Times, as well as numerous TV and radio shows including CNN, CNBC. He is currently a columnist for Entrepreneur.com.

Hazel M. Walker: Hazel M. Walker (Indianapolis, IN) is the Executive Director of the Central Indiana Region of Business Network International (BNI), where she has won awards for her “Networking Strategies for Success” Conference, Outstanding Regional Performance, and innovative officers’ training. She is a board member of the BNI International Franchise Advisory Board and Founder’s Circle. Walker is also an international speaker.

Frank J. De Raffelle Jr: Frank J. De Raffele Jr. (Poughkeepsie, NY) is the Founder/President of the Entrepreneurial Excellence Worldwide, Inc. an international personal and professional development firm as well as Business Network International (BNI) of Hudson Valley. He is an internationally acclaimed motivational speaker, trainer and CEO performance coach.

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Additional Information

Publisher
Entrepreneur Press
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Published on
Jan 1, 2012
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Pages
224
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ISBN
9781613081686
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Language
English
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Genres
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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Available on Android devices
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Bonus content "Is a Solo Authored Book on Collaboration an Oxymoron?" included in this digital edition.

The First Best-Practice Guide to Executing Any Type of Social Computing Project

Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.

In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.

• From mega-trends to micro-issues

Mastering both high-level strategy and day-to-day, ground-level management

• Defining the social experience you want to provide to your community

Clarifying how members can join together and collaborate on collective tasks

• Focusing on the crucial human factors

Building a culture of engagement in deeper collaborative relationships

• Promoting effective leadership and governance

Setting ground rules that work appropriately for the situation, without “oppression”

• Building the skills to manage and measure your collaborative project

Discovering the skills necessary to effectively lead computing projects

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
--Guy Kawasaki, author of Enchantment

“Get Bold is...a book to be embraced, studied, and implemented.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!

With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions

How to Drive Maximum Business Value from Social Media!

From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative

A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Align organizational goals and culture
Gain social trust
Engage through experiences
Network your business processes
Design for reputation and risk management
Analyze your data
...and win!

Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.

In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.

Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.

Identify the transformations needed to become a Social Business More fully leverage internal and external networks you already have Engage customers with “integrated, interactive, and identifying” experiences Use social techniques to streamline, extend, and improve your processes Manage the risks of deeper connections with clients and employees Analyze and socialize data to discover what’s happening and predict what’s coming
New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage.

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon.  But it might not have happened if he hadn’t started out broke - with nothing but hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why?  Because starting a business from broke forces you to think more creatively.  It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. 

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:

· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family  recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair

When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
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