This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats.
Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more.
Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....
Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.
In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.