CLEP® Principles of Marketing Book + Online: Edition 6

Research & Education Assoc.
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Earn College Credit with REA's Test Prep for CLEP* Principles of Marketing

Everything you need to pass the exam and get the college credit you deserve.

Our test prep for CLEP* Principles of Marketing and the online tools that come with it, will allow you to create a personalized CLEP* study plan that can be customized to fit you: your schedule, your learning style, and your current level of knowledge.

Here's how it works:

Diagnostic exam at the REA Study Center focuses your study
Our online diagnostic exam pinpoints your strengths and shows you exactly where you need to focus your study. Armed with this information, you can personalize your prep and review where you need it the most.

Most complete subject review for CLEP* Principles of Marketing
Our targeted review covers all the material you'll be expected to know for the exam and includes a glossary of must-know terms.

Two full-length practice exams
The online REA Study Center gives you two full-length practice tests and the most powerful scoring analysis and diagnostic tools available today. Instant score reports help you zero in on the CLEP* Principles of Marketing topics that give you trouble now and show you how to arrive at the correct answer-so you'll be prepared on test day.

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About the author

James Finch is the director of the M.B.A. program at the University of Wisconsin–La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University.

James Ogden is the chair of the Department of Marketing at Kutztown University in Kutztown, Pennsylvania. He has taught at Cedar Creek College, Central Michigan University, and the University of Northern Colorado. Dr. Ogden received his Ph.D. in College Student Personnel Administration from the University of Northern Colorado, and received his M.S. in Marketing from Colorado State University.

Denise Ogden is an assistant professor in Marketing/Business Administration at Penn State Lehigh Valley in Reading/Fogelsville, Pennsylvania. She has taught at Allentown College/DeSales University and Cedar Crest College. Dr. Ogden holds a Ph.D. in Business Administration from Temple University.

Anindya Chatterjee is an associate professor of Marketing at Slippery Rock University in Slippery Rock, Pennsylvania. He has taught at Temple University, from which he received a Ph.D. in Marketing.
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Additional Information

Publisher
Research & Education Assoc.
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Published on
Feb 14, 2013
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Pages
208
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ISBN
9780738683904
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Language
English
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Genres
Business & Economics / Marketing / General
Business & Economics / Marketing / Multilevel
Study Aids / CLEP (College-Level Examination Program)
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Earn College Credit with REA's Test Prep for CLEP* College Algebra

Everything you need to pass the exam and get the college credit you deserve.

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Diagnostic exam at the REA Study Center focuses your study
Our online diagnostic exam pinpoints your strengths and shows you exactly where you need to focus your study. Armed with this information, you can personalize your prep and review where you need it the most.

Most complete subject review for CLEP* College Algebra
Our targeted review covers all the material you'll be expected to know for the exam and includes a glossary of must-know terms.

Two full-length practice exams
The online REA Study Center gives you two full-length practice tests and the most powerful scoring analysis and diagnostic tools available today. Instant score reports help you zero in on the CLEP* College Algebra topics that give you trouble now and show you how to arrive at the correct answer-so you'll be prepared on test day.
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
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If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
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