Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics

Pearson Education
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"A very rich book sprinkled with real-life examples as well as battle-tested advice.”
—Pierre Haren, VP ILOG, IBM

"James does a thorough job of explaining Decision Management Systems as enablers
of a formidable business transformation.”
—Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM

Build Systems That Work Actively to Help You Maximize Growth and Profits
Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments?

Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth.

Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges.

Coverage includes
  • Understanding how Decision Management Systems can transform your business
  • Planning your systems “with the decision in mind”
  • Identifying, modeling, and prioritizing the decisions you need to optimize
  • Designing and implementing robust decision services
  • Monitoring your ongoing decision-making and learning how to improve it
  • Proven enablers of effective Decision Management Systems: people, process, and technology
  • Identifying and overcoming obstacles that can derail your Decision Management Systems initiative

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About the author

James Taylor is the CEO of Decision Management Solutions, and is the leading expert in how to use business rules and analytic technology to build Decision Management Systems. James is passionate about using Decision Management Systems to help companies improve decision-making and develop an agile, analytic, and adaptive business. He has more than 20 years working with clients in all sectors to identify their highest-value opportunities for advanced analytics, enabling them to reduce fraud, continually manage and assess risk, and maximize customer value with increased flexibility and speed.

In addition to strategy consulting, James has been a keynote speaker at many events for executive audiences, including ComputerWorld’s BI & Analytics Perspectives, Gartner Business Process Management Summit, Information Management Europe, Business Intelligence South Africa, The Business Rules Forum, Predictive Analytics World, IBM’s Business Analytics Forum, and IBM’s CIO Leadership Exchange. James is also a faculty member of the International Institute for Analytics.

In 2007, James wrote Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions (Prentice Hall) with Neil Raden, and has contributed chapters on Decision Management to multiple books, including Applying Real-World BPM in an SAP Environment, The Decision Model, The Business Rules Revolution: Doing Business The Right Way, and Business Intelligence Implementation: Issues and Perspectives. He blogs on Decision Management at www.jtonedm.com and has written dozens of articles on Decision Management Systems for CRM Magazine, Information Management, Teradata Magazine, The BPM Institute, BeyeNetwork, InformationWeek, and TDWI’s BI Journal.

He was previously a Vice President at Fair Isaac Corporation, spent time at a Silicon Valley startup, worked on PeopleSoft’s R&D team, and as a consultant with Ernst and Young. He has spent the last 20 years developing approaches, tools, and platforms that others can use to build more effective information systems.

He lives in Palo Alto, California with his family. When he is not writing about, speaking on or developing Decision Management Systems, he plays board games, acts as a trustee for a local school, and reads military history or science fiction.

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Additional Information

Publisher
Pearson Education
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Published on
Oct 13, 2011
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Pages
320
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ISBN
9780132884440
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Features
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Language
English
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Genres
Business & Economics / Information Management
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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Barbara von Halle
In the current fast-paced and constantly changing business environment, it is more important than ever for organizations to be agile, monitor business performance, and meet with increasingly stringent compliance requirements. Written by pioneering consultants and bestselling authors with track records of international success, The Decision Model: A Business Logic Framework Linking Business and Technology provides a platform for rethinking how to view, design, execute, and govern business logic. The book explains how to implement the Decision Model, a stable, rigorous model of core business logic that informs current and emerging technology.

The authors supply a strong theoretical foundation, while succinctly defining the path needed to incorporate agile and iterative techniques for developing a model that will be the cornerstone for continual growth. Because the book introduces a new model with tentacles in many disciplines, it is divided into three sections:

Section 1: A Complete overview of the Decision Model and its place in the business and technology world

Section 2: A Detailed treatment of the foundation of the Decision Model and a formal definition of the Model

Section 3: Specialized topics of interest on the Decision Model, including both business and technical issues

The Decision Model provides a framework for organizing business rules into well-formed decision-based structures that are predictable, stable, maintainable, and normalized. More than this, the Decision Model directly correlates business logic to the business drivers behind it, allowing it to be used as a lever for meeting changing business objectives and marketplace demands. This book not only defines the Decision Model and but also demonstrates how it can be used to organize decision structures for maximum stability, agility, and technology independence and provide input into automation design.

Seth Stephens-Davidowitz
Foreword by Steven Pinker

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.

By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?

Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

James Taylor
The Human Primer illuminates our most basic common denominators for being human. Everything you will ever think, feel or do distills down to the same exact common denominators regardless of where you are being human on our planet. Location doesn't matter. Culture doesn't matter. Race, gender and age don't matter. We must all be human. Knowing how to be human is the greatest knowledge anyone can possess and it is identical for us all. If you are human, you might find it useful to know how you are being human. It is really that simple.

All the mainstream sciences have discovered the impact humans have on human biology, chemistry, DNA and the quantum level. When we make a decision (free will) we can now see and measure that impact. We have always been, always will be and currently are impacting ourselves and the planet. It is time we all learned HOW we are doing it. The Human Primer explains the "How" through a cast of characters. There is Grandpa, Mom, Cousin Gene, Bubba, Goober and a cast of party animals. All members of the "The Atoms Family" - your family. As you will see, your entire worldview changes when the Atoms Family shows up.

Discerning today's rhetoric, disinformation, propaganda and bias can be a daunting task. The Human Primer provides a new lens to distill your observation, assessment and buy-in skills down to a very simple filter.... by inviting the Atoms Family to the party.

When the Family shows up, you will realize all sources of persuasion asking you to adopt their views and ideas to hate, anger and fear are really asking you to throw your family under the bus tires! Should you buy into their negative disposition, you will cause your cells to stop reproducing, deteriorate your immune system, cause your DNA to react, affect your body chemistry and most importantly cause your own energy field to go negative which affects "Mom" - the electromagnetic field around the planet. This new lens illuminates the intended outcome and effect caused by the idea they are selling (bus tires)... so you simply opt out.

It will become obvious that every free-willed moment in your daily existence is either making MOM happy or not. "If Mama ain't happy, ain't nobody happy" is actually true. Seven billion people on the planet are doing exactly the same thing using their locally-sold justifications to throw their families under the bus and affect Mom... positively or negatively. The resulting demeanor of Mom's frequency is measurable. This is Human Primer knowledge. It is just the science underneath it all. It is time you met the Atom's Family.
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