This Business of Urban Music: A Practical Guide to Achieving Success in the Industry, from Gospel to Funk to R &B to Hip-Hop

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The first reference book all about the business side of gospel and urban music. Hip-hop and R&B hold 25 percent of the consumer music market. Another 20 percent is held by religious (gospel and Christian) music, soul, disco, dance, and jazz. Here’s the first reference book to offer sound business and legal advice specifically tailored to these areas of the music industry. Securing a record deal, starting a label, publishing music, marketing and promoting—this is the information that today’s musicians need. With insightful examples, quotes, and anecdotes from dozens of top artists and executives, This Business of Urban Music is entertaining as well as informative. Author James J. Walker, Jr., is a leading entertainment lawyer, representing such well-known clients as Cole, Jamie Foxx, DMX, and many others. Now he brings his years of professional expertise in litigation, business, intellectual property, and corporate law to This Business of Urban Music—at a price every aspiring musician can afford.


From the Hardcover edition.
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About the author

James L. Walker, Jr. started his first business, Stillwater Productions, a concert promotion and artist management company, over 12 years ago.  After gaining legal experience, he built up a small team and started Walker and Associates, LLP - a leading entertainment law firm in New England where he now serves as a managing partner, working with a wide range of clients, including many celebritites. Walker holds a law degree from Howard University; he teaches entertainment law at the University Of Hartford’s Hart School of Music, and at the University of Connecticut School of Law. He is also a guest commentator for Court TV's Prime Time Justice, CBS NEWS, BET’s Nightly News, and CNN. Walker and his wife have four children, and reside in the New England area.
 


From the Hardcover edition.
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Additional Information

Publisher
Billboard Books
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Published on
Jul 7, 2010
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Pages
304
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ISBN
9780307874979
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Language
English
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Genres
Music / Business Aspects
Music / Genres & Styles / Rap & Hip Hop
Music / Reference
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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NEW YORK TIMES BESTSELLER

“As wild, unpredictable, and fascinating as the man himself. ” —Complex
“A cautionary tale that ends in triumph.” —GQ
“A revelation and a welcome addition to hip-hop’s literary legacy.” —All Hip Hop

The highly anticipated memoir from Gucci Mane, “one of hip-hop’s most prolific and admired artists” (The New York Times).

For the first time Gucci Mane tells his story in his own words. It is the captivating life of an artist who forged an unlikely path to stardom and personal rebirth. Gucci Mane began writing his memoir in a maximum-security federal prison. Released in 2016, he emerged radically transformed. He was sober, smiling, focused, and positive—a far cry from the Gucci Mane of years past.

Born in rural Bessemer, Alabama, Radric Delantic Davis became Gucci Mane in East Atlanta, where the rap scene is as vibrant as the dope game. His name was made as a drug dealer first, rapper second. His influential mixtapes and street anthems pioneered the sound of trap music. He inspired and mentored a new generation of artists and producers: Migos, Young Thug, Nicki Minaj, Zaytoven, Mike Will Made-It, Metro Boomin.

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The Autobiography of Gucci Mane is a blunt and candid account—an instant classic.
For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!

Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate.

Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:

•Balancing on and offline promotion and marketing
•Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
•Using digital distribution profitably
•Licensing your recordings for use in the media
•Marketing music overseas

Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.


From the Trade Paperback edition.
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