Understand the broad range of social media tools and platforms available to you–and how to weave together a campaign that works.
Social media is similar to a snowball. When it gets going, it builds. With a little luck and a good amount of work, your campaign will create its own momentum. But it’s not just about uploading a YouTube video or creating a LinkedIn profile. It’s about creating a wide variety of channels through which customers and prospects can connect with you.