Über die kleine Form: Schreiben und Lesen im Netz

mikrotext
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Auf digitalen Kanälen wie Facebook, Twitter und Blogs entstehen serielle, scheinbar momenthafte, konzeptuelle Kurz- und Kürzesttexte. Jan Kuhlbrodt nimmt diese kleinen Formen essayistisch-biographisch unter die Lupe und stellt seine eigene komische digitale Serie vor, in der Bob Dylan ihm einen Filzstift zurückgibt. Kuhlbrodt stellt Dylans Songtexte in eine Linie mit dem heutigen Schreiben (und Lesen) kleiner Formen. Die Stasi kommt vor, Stephan Porombkas Schaukelpferd, Stefanie Sargnagels digital detox-Überlegung und Christiane Frohmanns Madeleine-Moment. Und hätte nicht auch Friedrich Nietzsche heute eher gebloggt, als sein Notizheft vollzuschreiben und so lange auf Reaktionen zu warten, bis ein Buch mit Aphorismen erschienen wäre? Welche offenen Bühnen sind das, auf denen heute sowohl Text produziert als auch kommentiert wird? Und brauchen wir nicht ein komplett neues, also auch offeneres Literaturverständnis? Jan Kuhlbrodt, 1966 in Karl-Marx-Stadt geboren, studierte politische Ökonomie, Philosophie und Soziologie in Leipzig und Frankfurt am Main sowie am Deutschen Literaturinstitut in Leipzig. Der Lyriker und Philosoph veröffentlichte zahlreiche Bücher und wurde 2014 mit dem sächsischen Literaturpreis ausgezeichnet. Er lebt in Leipzig.
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Additional Information

Publisher
mikrotext
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Published on
Sep 6, 2017
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Pages
67
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ISBN
9783944543574
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Language
German
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Genres
Philosophy / Essays
Social Science / Media Studies
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Content Protection
This content is DRM protected.
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Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,3, Rheinische Fachhochschule Köln, Veranstaltung: International Marketing and Media Management, Sprache: Deutsch, Abstract: The music industry is in the midst of change. This change has been triggered by the influence of new media, such as the Internet or mobile telephones, which contribute to an increasing digitalisation of society during the last years. The results of the growing digitalisation are changes in the consumer behaviour, new devices and also new sales channels. Supply and demand of music products is greater today than ever before; however, the music industry generates only little capital because of illegal downloads and small revenues of the digital music market (Thurner, 2010, pp.5). In the course of the digitalisation, new media plays a big role. Like Peter R. Scott and Mike Jacka put it: “social media is the set of Web-based broadcast technologies that enable the democratization of content, giving people the ability to emerge from consumer of content to publishers” (Scott and Jacka, 2011, pp.5). Due to social media, people have the opportunity to communicate with people all over the world, to share pictures, videos, and audio files (Safko and Brake, 2009, pp.6). Interesting songs or videos are going to spread rapidly from YouTube within social networks like Facebook and Twitter. Therefore, unknown artists can become stars overnight (Urbanowizc, 2013). The digitalisation and social media have changed the framework of the music industry and because of that the management topics of the music companies changed as well. This assignment identifies and discusses the management topics a company has to deal with in the music industry in the digital age. In chapter one the author explains the new framework of the web 2.0 and therefore the changing consumption habits of the consumer. Also the paper identifies the changes of the consumption of music by social media. In chapter two in the scope of this assignment, old and new communication models will be presented and analysed. Also the important management topics will be explained and further the effect on the music industry will be established. For exemplification of both subjects the author makes use of the company Pandora Internet Radio.
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