Subtitling Norms for Television

Benjamins Translation Library

Book 98
John Benjamins Publishing
1
Free sample

In most subtitling countries, those lines at the bottom of the screen are the most read medium of all, for which reason they deserve all the academic attention they can get. This monograph represents a large-scale attempt to provide such attention, by exploring the norms of subtitling for television. It does so by empirically investigating a large corpus of television subtitles from Scandinavia, one of the bastions of subtitling, along with other European data.
The aim of the book is twofold: first, to provide an advanced and comprehensive model for investigating translation problems in the form of Extralinguistic Cultural References (ECRs). Second, to empirically explore current European television subtitling norms, and to look into future developments in this area.
This book will be of interest to anyone interested in gaining access to state-of-the-art tools for translation analysis, or in learning more about the norms of subtitling, based on empirically reliable and current material.
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Additional Information

Publisher
John Benjamins Publishing
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Published on
Nov 9, 2011
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Pages
242
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ISBN
9789027283924
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Best For
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Language
English
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Genres
Language Arts & Disciplines / Translating & Interpreting
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Content Protection
This content is DRM protected.
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A New York Times Notable Book for 2011
One of The Economist's 2011 Books of the Year

People speak different languages, and always have. The Ancient Greeks took no notice of anything unless it was said in Greek; the Romans made everyone speak Latin; and in India, people learned their neighbors' languages—as did many ordinary Europeans in times past (Christopher Columbus knew Italian, Portuguese, and Castilian Spanish as well as the classical languages). But today, we all use translation to cope with the diversity of languages. Without translation there would be no world news, not much of a reading list in any subject at college, no repair manuals for cars or planes; we wouldn't even be able to put together flat-pack furniture.

Is That a Fish in Your Ear? ranges across the whole of human experience, from foreign films to philosophy, to show why translation is at the heart of what we do and who we are. Among many other things, David Bellos asks: What's the difference between translating unprepared natural speech and translating Madame Bovary? How do you translate a joke? What's the difference between a native tongue and a learned one? Can you translate between any pair of languages, or only between some? What really goes on when world leaders speak at the UN? Can machines ever replace human translators, and if not, why?

But the biggest question Bellos asks is this: How do we ever really know that we've understood what anybody else says—in our own language or in another? Surprising, witty, and written with great joie de vivre, this book is all about how we comprehend other people and shows us how, ultimately, translation is another name for the human condition.

This is an expanded and slightly revised version of the book of the same title which caused quite a stir when it was first published (1995). It thus reflects an additional step in an ongoing research project which was launched in the 1970s. The main objective is to transcend the limitations of using descriptive methods as a mere ancillary tool and place a proper branch of DTS at the very heart of the discipline, between the theoretical and the applied branches.
Throughout the book, theoretical and methodological discussions are illustrated by an assortment of case studies, the emphasis being on the need to take whatever one wishes to focus on within the contexts which are relevant to it.
Part One discusses the pivotal position of the descriptive branch within Translation Studies, and Part Two then outlines a detailed rationale for that positioning. This, in turn, supplies a framework for the case studies comprising Part Three, where a number of exemplary issues are analysed and contextualized: texts and modes of translational behaviour are situated in their cultural setting, and textual components are related to their texts and then also to the cultural constellations in which they are embedded. All this leads to Part Four, which asks what the knowledge accumulated through descriptive studies of the kind advocated in the book is likely to yield in terms of both the theoretical and the applied branches of the field.
All in all: an innovative, thought-provoking book which no one with a keen interest in translation can afford to ignore.
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