No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

Que Publishing
8
Free sample

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!

Detailed techniques for increasing sales, profits, market share, and efficiency
  • Specific solutions for brand-building, customer service, R&D, and reputation management
  • Facts, statistics, real-world case studies, and rock-solid metrics
  • Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.

    Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales.

    “Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.

    Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable.

    Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it.

    One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.

    Read more
    Collapse

    About the author

    Jason Falls is a consultant, speaker, strategist, and thinker in the world of digital marketing and social media. He is the owner of Social Media Explorer, a social media consulting service, as well as Exploring Social Media, a learning community. He works with corporate clients, developing and managing their social media and PR strategies. He is a highly sought-after speaker, traveling around the country to speak to various trade associations, conferences, and corporate groups.

    Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. His company works with both small businesses and large corporations. Erik has been blogging since 1997, and he speaks widely on social media topics for personal branding, business, crisis communication, and citizen journalism. He is also a newspaper columnist and award-winning playwright.

    Read more
    Collapse
    4.2
    8 total
    Loading...

    Additional Information

    Publisher
    Que Publishing
    Read more
    Collapse
    Published on
    Aug 11, 2011
    Read more
    Collapse
    Pages
    272
    Read more
    Collapse
    ISBN
    9780132748902
    Read more
    Collapse
    Read more
    Collapse
    Read more
    Collapse
    Language
    English
    Read more
    Collapse
    Genres
    Business & Economics / E-Commerce / Internet Marketing
    Business & Economics / Marketing / General
    Read more
    Collapse
    Content Protection
    This content is DRM protected.
    Read more
    Collapse
    Eligible for Family Library

    Reading information

    Smartphones and Tablets

    Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

    Laptops and Computers

    You can read books purchased on Google Play using your computer's web browser.

    eReaders and other devices

    To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
    Social media is a great tool, and the marketplace demands your involvement. But business owners have three problems with social media. They don’t know where to get started, how to get started, or what to do with this incredibly powerful, free tool. Friends, Followers and Customer Evangelists solves all three problems. It starts by explaining where to start, then gives illustrated, step-by-step instructions for getting started and then goes on to show you what to do with social media. Friends, Followers and Customer Evangelists is written to guide the novice and be of service to professionals. Anyone new to social media will find all the information they need to get started. At the same time, social media professionals will find the reference and technical information they need to serve their clients well. There is even a specific chapter, and an appendix, dedicated to video and the impact it is having on today’s marketing. This information is constantly being added to as part of the membership site developed to support friends, followers and Customer Evangelists. Currently in development, www.TheConradHall.com is on track to launch in late April 2010. Steven Burda, MBA (LinkedIn Super Networker) says “Anyone nowadays who is going to be using social media, and the Golden Trio, must read this book. It gives outstanding, easy to understand, easy to read, easy to follow and act upon advice – all the things about social media and specifically the Golden Trio. A very good, very useful book.”
    Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.
    Use Social Media to Build a Great Personal Brand–and a Great Career!

    Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and translate your online network into great jobs, great projects, and a great career!

    Discover how to:

    • Build an authentic storyline and online identity that gets you the right opportunities

    • Choose the best social media tools for your personal goals

    • Blog your story boldly and effectively

    • Promote your events, accomplishments, victories…and even defeats and lessons learned

    • Integrate online and offline networking to get more from both

    • Reach people with hiring authority and budgets on LinkedIn

    • Use Twitter to share the ideas and passions that make you uniquely valuable

    • Launch an online branding program that really gets noticed

    • Avoid “killer” social networking mistakes

    • Leverage your online “expert” status to become a published author or public speaker

    • Measure the success of your social media branding

    • Get new projects or jobs through your online friends and followers

    ©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
    By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.