Ultimate Guide to YouTube for Business

Entrepreneur Press
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From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich — joined by YouTube-savvy entrepreneurs — reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.
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About the author

Jason R. Rich is the best-selling author of more than 40 books covering a wide range of topics, including computers and ecommerce. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites. He is based in Foxboro, MA.
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Additional Information

Publisher
Entrepreneur Press
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Published on
Sep 1, 2013
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Pages
304
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ISBN
9781613082416
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Features
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / E-Commerce / Internet Marketing
Computers / Web / Podcasting & Webcasting
Computers / Web / Social Media
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Reading information

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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

iPad® and iPhone® Tips and Tricks

iOS 8 for all models of iPad Air and iPad mini, iPad 3rd/4th generation, iPad 2, and iPhone 6 and 6 Plus, 5s, 5c, 5 and 4s

Easily Unlock the Power of Your iPad, iPad mini, or iPhone


Discover hundreds of tips and tricks you can use right away with your iPad, iPad mini, or iPhone to maximize its functionality. Learn how to use iOS 8 and utilize your Apple mobile device as a powerful communication, organization, and productivity tool, as well as a feature-packed entertainment device.


Using an easy-to-understand, nontechnical approach, this book is ideal for beginners and more experienced iPad, iPad mini, and/or iPhone users who want to discover how to use the iOS 8 operating system with iCloud, and the latest versions of popular apps. This book covers all the latest iPhone and iPad models, including the iPhone 5s, iPhone 6, and iPhone 6 Plus as well as the latest iPad Air and iPad mini models.


Here’s just a sampling of what the tips, tricks, and strategies offered in this book will help you accomplish:

-- Discover how to use iOS 8’s new Handoff feature, which enables you to do things like answer incoming calls to your iPhone using your iPad or Mac.

-- Discover how to take visually impressive photos, and then edit and share them using the redesigned Photos app.

-- Learn secrets for using preinstalled apps, such as Contacts, Calendars, Reminders, Maps, Notes, Safari, Mail, Health, iBooks, and Music.

-- Synchronize files, documents, data, photos, and content with iCloud, your computer, and/or your other iOS mobile devices.

-- Learn how to interact with your tablet or phone using your voice with Siri.

-- Stay in touch with your friends and family using social networking apps, such as Facebook, Twitter, Instagram, and SnapChat.

-- Discover the latest calling features built in to the iPhone, such as Wi-Fi Calling.

-- Learn about cutting-edge new features, such as Apple Pay, Family Sharing, and iCloud Drive, plus get a preview of how Apple Watch will work with an iPhone or iPad.

-- Use your iOS mobile device as an eBook reader, portable gaming machine, and feature-packed music and video player.

-- Create and maintain a reliable backup of your iPhone or iPad using iCloud Backup.

Covers all models of GoPro HERO, HERO3, HERO3+, and HERO4...including the February 2015 camera software update.

Step-by-step instructions with callouts to GoPro Hero camera photos and sample images that show you exactly what to do.
Help when you run into problems or limitations with your GoPro Hero camera in specific shooting situations.
Tips and Notes to help you get the most from your GoPro Hero camera when taking pictures or shooting HD video in a wide range of shooting situations.

Full-color, step-by-step tasks walk you through getting and keeping your GoPro Hero camera working just the way you want in order to shoot the absolute best photos and videos possible. Learn how to:
• Set up your GoPro Hero camera and prepare for any type of shooting situation
• Take awesome first- or third-person videos just about anywhere, including underwater or in low-light situations
• Select and use the best camera housing, mount, and accessories to capture the perfect shots
• Take detailed and vibrant high-resolution, digital images with your GoPro Hero camera
• Shoot stunning HD video using your GoPro Hero camera
• Record high-quality audio in conjunction with your videos
• Choose the best resolution and camera settings for each shooting situation you encounter
• Wirelessly transfer your digital content from your camera to your smartphone or tablet using the GoPro App
• Transfer content from your camera to your computer to view, edit, enhance, archive, and share your content using photo editing software or the GoPro Studio video editing software
• Learn strategies used by the pros to achieve your own professional results

Register Your Book at www.quepublishing.com/register to access additional tasks, videos, and other helpful information.


Reel in the Profits with YouTube
YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today.

Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.

From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
Step-by-step instructions with callouts to the GoPro HERO5 Black, HERO5 Session™, or HERO Session™ camera. Photos and sample images show you exactly what to do.


Help when you run into problems or limitations with your GoPro camera in specific shooting situations.


Tips and Notes to help you get the most from your GoPro camera when taking pictures or shooting HD video in a wide range of shooting situations.


Full-color, step-by-step tasks walk you through getting and keeping your GoPro camera working just the way you want in order to shoot the absolute best photos and videos possible. Learn how to:


Set up your GoPro camera and prepare for any type of shooting situation Take awesome first- or third-person videos just about anywhere, including underwater or in low-light situations Select and use the best camera housing, mount, and accessories to capture the perfect shots Take detailed and vibrant high-resolution, digital images with your GoPro camera Shoot stunning HD video using your GoPro camera Record high-quality audio in conjunction with your videos Choose the best resolution and camera settings for each shooting situation you encounter Wirelessly transfer your digital content from your camera to your smartphone or tablet using the GoPro Capture™ mobile app Transfer content from your camera to your computer to view, edit, enhance, archive, and share it using photo editing software or the GoPro QUIK Desktop™ and GoPro Studio™ video editing software Learn strategies used by the pros to achieve your own professional results

Supercharge your business effectiveness with any model of iPad–in the office, on the road, everywhere!

Do you have an iPad? Put it to work! If you’re a manager, entrepreneur, or professional… a consultant, salesperson, or freelancer… this book will make you more efficient, more effective, and more successful!

Your iPad at Work includes the latest information about all iPad models running iOS 7 (or later), whether the tablet is equipped with Wi-Fi only or Wi-Fi + Cellular Internet connectivity.

It’s packed with easy, nontechnical business solutions you can use right now–each presented with quick, foolproof, full-color instructions.Securely connect your iPad to your network; sync your email, contacts, calendar, Office documents, and smartphone; make the most of iPad’s latest productivity apps; capture up-to-the-minute news and financial data; even discover powerful specialized apps for your job and your industry.

You already know how much fun your iPad is, now discover how incredibly productive it can make you!

Secure your iPad with passwords and data encryption Connect your iPad to a wireless printer Discover today’s most powerful iPad business apps Manage your contacts and relationships with a Contact Relationship Manager (CRM) app Do your word processing, spreadsheet, and database management while on the go Access your email and surf the Web from almost anywhere Make winning sales and business presentations from your iPad Read PC and Mac files, from Microsoft Office to Adobe PDF Use your iPad more efficiently on the road and while traveling Manage your company’s social networking presence from your tablet Participate in real-time video calls and virtual meetings using FaceTime, Skype, or another app Create and distribute iPad content, or have a custom app developed for your business

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