Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.
Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
"Startup communities" are popping up everywhere, from citieslike Boulder to Boston and even in countries such as Iceland. Thesetypes of entrepreneurial ecosystems are driving innovation andsmall business energy. Startup Communities documents thebuzz, strategy, long-term perspective, and dynamics of buildingcommunities of entrepreneurs who can feed off of each other'stalent, creativity, and support.
Based on more than twenty years of Boulder-based entrepreneurturned-venture capitalist Brad Feld's experience in the field?aswell as contributions from other innovative startupcommunities?this reliable resource skillfully explores what ittakes to create an entrepreneurial community in any city, at anytime. Along the way, it offers valuable insights into increasingthe breadth and depth of the entrepreneurial ecosystem bymultiplying connections among entrepreneurs and mentors, improvingaccess to entrepreneurial education, and much more.Details the four critical principles needed to form asustainable startup communityPerfect for entrepreneurs and venture capitalists seeking freshideas and new opportunitiesWritten by Brad Feld, a thought-leader in this field who hasbeen an early-stage investor and successful entrepreneur for morethan twenty years
Engaging and informative, this practical guide not only showsyou how startup communities work, but it also shows you how to makethem work anywhere in the world.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.