The Best of Guerrilla Marketing: Guerrilla Marketing Remix

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Cash in with Guerrilla Marketing’s Greatest Hits

Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.

When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.
Seth Godin, author of Poke the Box

This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.
—Jill Lublin, international speaker and author, Jilllublin.com

For business survival in the 21st century, Guerrilla Marketing ranks right up there
with food, water, shelter — and, of course, Internet access.
David Garfinkel, author of Advertising Headlines That Make You Rich

21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.
Roger C. Parker, www.PublishedandProfitable.com
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Additional Information

Publisher
Entrepreneur Press
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Published on
Oct 1, 2011
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Pages
464
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ISBN
9781613081655
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Language
English
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Genres
Business & Economics / Entrepreneurship
Business & Economics / Home-Based Businesses
Business & Economics / Reference
Business & Economics / Small Business
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Content Protection
This content is DRM protected.
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Available on Android devices
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Motivating Mum (www.motivatingmum.co.uk) is a website that offers support and advice to mums who are running businesses and those who are thinking of starting up.

In March 2011, Motivating Mum organised a charity mentoring festival called Mummy Mentoring Month, in association with International Women's Day. Successful business women were encouraged to donate their time and their professional services, and these services were sold to mums who were starting up, with all proceeds going to charity.

As part of this festival, we asked business women in the UK and Australia to send in blogs, which were published one a day during the month of March. I kept the scope very wide - blog about anything that would give support and advice to mums. The results were amazing - blogs written by professional coaches and very successful businesswomen, and blogs written by people who are just starting out. Some are sharing their professional advice in various different disciplines - some are just sharing their personal journeys, successes and failures.

Taken as a whole I think these blogs provide a great resource of really good advice for mums in business, and that is why I decided to put them together into an eBook that people can dip into for inspiration on an ongoing basis.

The charity that we supported for Mummy Mentoring Month in the UK is Nema (www.nemafoundation.org) which helps women in rural Mozambique with aid, healthcare and education, so that they can support their communities and families. So in order to continue the spirit of Mummy Mentoring Month and International Women's Day, I am donating 20% of my royalties from the sale of this book to Nema.

I hope that you will be inspired and educated by the blogs in this book. If you are please visit www.motivatingmum.co.uk (or www.motivatingmum.com in Australia) where the support, advice and inspiration is ongoing.
Would you like the freedom to make money from anywhere in the world? Trade in an office, or from a beach hotel, you choose when and where you work when you’re a successful day trader.

Complete Day Trading Course


How To Day Trade Stocks For Profit is a complete course designed to get you quickly making money from the stock market. No previous trading experience is necessary. Easy to read and jargon-free, it starts right from the very basics, and builds to a remarkably simple but very powerful profit generating strategy.


What Others Are Saying


Readers of this book make real money, as this short selection of comments shows:


• "Have been using the info in the book for three days... $1,490.00 in the bank."


• "It was a great day! I made a $1175.50 profit."


• “Per 1 January I started day trading full time."


• “I am already making my job salary in trading."


• “I ended my first day of live trading with a net profit of $279.53.”


What's Inside


Just some of what you will discover inside:


• What really makes the stock market tick (and how you can make lots of money from it).


• The single biggest difference between people who make money and those who lose it.


• How to trade with other people's money, and still keep the profit for yourself.


• Specific trading instructions, exactly when to buy and sell for maximum profit.


• How to make money even when the stock market is falling.


• The five reasons most traders lose their shirt, and how you can easily overcome them.


• Three powerful methods to banish fear and emotion from you trading - forever.


• How you can get started trading with absolutely no risk at all.


• 14 Golden Rules of trading that virtually guarantee you will be making money in no time.


Fully Illustrated


The book is packed with real life examples and plenty of exercises that mean you’ll be ready to go from reading about trading, to actually making your own trades that put cash in the bank.

The market approach aims to establish the value of a company based on how similar firms are priced on the stock exchange or through company transactions. Using the market approach, price-related indicators such as price to earnings, sales and book values are utilised. An ever-present problem however, is that different valuation multiples and valuation methodologies tend to provide the analyst with contradictory outputs. The solution to this problem so far has been to claim that the market approach is more art than science, thus providing the analyst with the freedom to alter the multiples at their own discretion to reach a uniform value or range.

Valuation: The Market Approach puts an end to this problem, providing the reader with a rational scientific-based understanding and the necessary tools to perform a sound market approach valuation, or if reviewing such valuations, provide the tools to challenge the work of the arts-based senior experts.

The book begins with an in-depth review of the basics; which is then applied in a detailed worked example. Step-by-step, the reader’s expertise is built towards a complete understanding and implementation of the market approach, not only on a standalone basis but also in relation to the DCF methodology.

The book is aimed at the seasoned professional, but will also be invaluable to students as they apply their academic knowledge to the real world of valuation and M&A.

About the author:

SETH BERNSTROM is a Director at the Valuations practice of PwC. He has 15 years of experience as a valuation expert with a special focus on private equity, with long-running engagements in Valuation for some of the leading Nordic private equity houses. Additionally, he provides valuation support and valuation-related advisory services to large and medium-sized Nordic and (Nordic-based) global companies. In addition to his regular work at PwC, he also acts as Visiting Lecturer on valuation at KTH Royal Institute of Technology in Stockholm. Furthermore, he often gives lectures and seminars on valuation at other leading Nordic universities, investment banks, companies, and organizations. He holds a Master of Science in Business Administration and Economics from the Stockholm University School of Business.

 

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