Each chapter in this book presents in-depth information on the business environment and culture in the top twenty trading partners of the United States: Canada, Mexico, Japan, China, United Kingdom, Germany, South Korea, Netherlands, France, Singapore, Taiwan, Belgium, Australia, Brazil, Hong Kong, Switzerland, Malaysia, Italy, India, and Israel. Chapters contain both practical tips and illustrative examples, and the book concludes with a listing of resources (books, magazines, organizations, and Web sites) for additional information. In addition, Passport to Success contains useful overview material that will help business people plan a trip abroad or a campaign to win customers in another country. Besides trade statistics and information on global trade agreements, readers will find information on using the Internet productively to conduct or seek business, how women can succeed in countries with traditional, male-oriented business cultures, how to build cross-cultural relationships, and ways language can enhance—or obstruct—business dealings. Every businessperson is now a player in the global market for goods and services. This book provides valuable tips that will help people avoid missteps and increase their sales and personal success when dealing with counterparts in other countries.
Jeanette S. Martin is Professor at the University of Mississippi School of Business. She has served as associate editor of the Journal of Business Communication and is the recipient of several national awards. The author of dozens of articles, book chapters, and conference presentations on intercultural business communication, emotional and cultural intelligence, and management information systems, she is co-author of Global Business Etiquette (Praeger, 2006) and The Essential Guide to Business Etiquette (Praeger, 2007).
Lillian H. Chaney is Professor of Management Emeritus at The University of Memphis. She is the author of over 100 articles and presentations, with a specialty in intercultural business communication, and she has received many teaching and research awards in the field. An active consultant, she has conducted training programs on communication and international and U.S. business etiquette for corporations, educational institutions, and government agencies. She is co-author of Global Business Etiquette (Praeger, 2006) and The Essential Guide to Business Etiquette (Praeger, 2007).
Global Business Etiquette: A Guide to International Communication and Customs, Second Edition provides critical information that businesspeople--both for men and women--need to understand the dynamics of cross-cultural communication, avoid embarrassing and costly gaffes, and succeed in business outside of the United States. Topics covered in this indispensible resource include conversation topics that are considered appropriate for different situations; how to make a positive good impression; dress and travel; attitudes toward religion, education, status, and social class; and cultural variations in public behavior. Information is provided about the United States at the end of each chapter about the ten countries that Americans do the most business with to benefit international readers.
The Essential Guide to Business Etiquette features 14 chapters covering the most critical areas that can help people succeed in the climb up the corporate ladder. From the basics of getting off on the right foot during the job interview to handling office politics to dining etiquette, this book covers everything today's businessperson needs to know to navigate the tricky world of etiquette whether at home or abroad. Learning to operate with grace in the business world could not be more important. Every day, poor manners ruin deals, derail promotions, and harm customer relations.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
In this entertaining behind-the-scenes account, Paul Midlertells us all that is wrong with our effort to shift manufacturingto China. Now updated and expanded, Poorly Made in Chinareveals industry secrets, including the dangerous practice ofquality fade—the deliberate and secret habit of Chinesemanufacturers to widen profit margins through the reduction ofquality inputs. U.S. importers don’t stand a chance, Midlerexplains, against savvy Chinese suppliers who feel they have littleto lose by placing consumer safety at risk for the sake of greaterprofit. This is a lively and impassioned personal account, acollection of true stories, told by an American who has worked inthe country for close to two decades. Poorly Made in Chinatouches on a number of issues that affect us all.
The Peter Principle, the eponymous law Dr. Laurence J. Peter coined, explains that everyone in a hierarchy—from the office intern to the CEO, from the low-level civil servant to a nation’s president—will inevitably rise to his or her level of incompetence. Dr. Peter explains why incompetence is at the root of everything we endeavor to do—why schools bestow ignorance, why governments condone anarchy, why courts dispense injustice, why prosperity causes unhappiness, and why utopian plans never generate utopias.
With the wit of Mark Twain, the psychological acuity of Sigmund Freud, and the theoretical impact of Isaac Newton, Dr. Laurence J. Peter and Raymond Hull’s The Peter Principle brilliantly explains how incompetence and its accompanying symptoms, syndromes, and remedies define the world and the work we do in it.
For undergraduate and graduate courses in marketing management.
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Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
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