Creating the Customer-driven Library: Building on the Bookstore Model

American Library Association
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How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.
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About the author

Jeannette Woodward is currently serving as director of the Fremont County Library System in the foothills of the Wind River Mountains of Wyoming.
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Additional Information

American Library Association
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Published on
Dec 31, 2005
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Language Arts & Disciplines / Library & Information Science / General
Reference / Handbooks & Manuals
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This content is DRM free.
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When you—re 50 or 60 years old, the job market is a combat zone, no matter what your skills or experience. Battle-scarred veterans report that they—re passed over time and again for jobs which they are eminently qualified for. Successful applicants, often with fewer skills and almost always with far less experience, do seem to have one significant thing in common–they are younger, sometimes painfully younger. There was a time, not that long ago, when you automatically retired at 60 or 65, presuming you actually lived that long. Today, many seniors are still going strong at 60, 70, even 80 and don’t intend to retire. Or they—ve tried the beach hut or snow cottage and found them...BORING. Increasingly, many such seniors are choosing new careers, ones that fit their particular strengths. Finding a Job After 50 is a “guerilla guide” that gives you the powerful tools you need to substitute real satisfaction for the rat race. Getting the job you want may be a battle, so you have to approach it as such, equipping yourself with the right weapons to succeed in today—s job market. Your arsenal better be well stocked before you enter the fray. You are probably healthier, better educated, and more experienced that any previous generation at the same age. You may be the best man or woman for the job. But you—re going to have to prove it. To do so, you must know what (and who) you—re up against and how to beat it (them)! This book will show you how. Jeannette Woodward is a founder and principal of the Wind River Nonprofit and Educational Consulting group. Before becoming a consultant, Woodward was a library manager with many years— experience as both an employer and a job hunter. Her books include Nonprofit Essentials: Managing Technology, Creating the Customer-Driven Library and the college writing textbook Writing Research Papers: Investigating Resources in Cyberspace. Woodward holds a masters degree and has worked toward a doctorate at the University of Texas. She lives in Lander, Wyoming, in the foothills of the Rockies
Every day researchers face an onslaught of irrelevant, inaccurate, and sometimes insidious information. While new technologies provide powerful tools for accessing knowledge, not all information is created equal. Valuable information may be tucked away on a shelf, buried on the hundredth page of search results, or hidden behind digital barriers. With so many obstacles to effective research, it is vital that higher education students master the art of inquiry.

Information Now is an innovative approach to information literacy that will reinvent the way college students think about research. Instead of the typical textbook format, it uses illustrations, humor, and reflective exercises to teach students how to become savvy researchers. Students will learn how to evaluate information, to incorporate it into their existing knowledge base, to wield it effectively, and to understand the ethical issues surrounding its use. Written by two library professionals, it incorporates concepts and skills drawn from the Association of College and Research Libraries’ Information Literacy Competency Standards for Higher Education and their Framework for Information Literacy for Higher Education. Thoroughly researched and highly engaging, Information Now offers the tools that students need to become powerful consumers and creators of information.

Whether used by a high school student tackling a big paper, an undergrad facing the newness of a university library, or a writer wanting to go beyond Google, Information Now is a powerful tool for any researcher’s arsenal.
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