People Buy You: The Real Secret to what Matters Most in Business

· Sold by John Wiley & Sons
4.9
12 reviews
Ebook
208
Pages

About this ebook

The ultimate guide to relationships, influence and persuasion in 21st century business.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion... None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures.

If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You.

Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU.

This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover:

  • Three relationship myths that are holding you back
  • Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career
  • The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs
  • How to anchor your business relationships and create loyal customers who will never leave you for a competitor
  • How to build your personal brand to improve your professional presence and stand-out in the market place

People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

Ratings and reviews

4.9
12 reviews
Todd Atkinson
August 21, 2016
People Buy You I believe is one of the best books that teaches you on how to BRAND YOU not just in sales but also everything you do professionally is being played out on stage. Jeb Blount has really hit it out of the park with this book its an easy read and simple instructions on how to BRAND YOU to get more sales, to make you an expert, interpersonal relationships with your audience and so much more. There is so much AWESOME INFO in this book all I can say is BUY THIS BOOK BUY THIS BOOK! Thank you Jeb!
2 people found this review helpful
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Eli Coon
October 27, 2014
Just wanted to say a big thank you. I know you get thousands of emails and books. All I want to say is a simple thank you, for your time, thoughts and skills you shared. I do believe this book made it in my top five reads. I'm very pleased. Thanks, Eli Coon
2 people found this review helpful
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Anil Das
May 3, 2021
AÀA BOSS NETWORK
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About the author

Jeb Blount is a sought-after speaker, trainer, professional sales coach, and the most downloaded sales expert in iTunes history. His Sales Gravy and Sales Guy audio programs have been downloaded more than four million times. In 2006, Jeb founded SalesGravy.com, a destination site for sales professionals, sales leaders, executives, and business owners, which has since become the most visited sales Web site in the world.

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