For the past 20 years, Jeff Ruffolo has been in the forefront of major International events in Asia/Greater China and the Middle East. Serving as the only foreigner and sole American in the Chinese sports marketing structure, Mr. Ruffolo positioned both Beijing and Guangzhou (host of the 2010 Asian Games) as emerging new sports destinations on the world stage.Â Working as the Senior Expert for the Beijing Organizing Committee for the Games of the XXIX Olympiad, Mr. Ruffolo was an integral part of the 2008 Olympic Media Center and was instrumental in the English media relations and presentation of the Beijing Olympic Games to the worldwide news media, including editor of all 2008 Beijing Olympic (English) news releases; Chinese position papers; an uncensored monthly column about the Olympics for Xinhua (published throughout China) and editing numerous speeches for the senior leaders of the Chinese Communist Party in Beijing.Â Mr. Ruffolo managed and inspired a Chinese Olympic staff of more than 20 and served as spokesman for BOCOG to world media, which included the Associated Press TV, CCTV, NBC Nightly News and Aljazeera TV.Â Mr. Ruffolo has also held varied senior management positions for major airlines and personally sold and managed more than US $200 million in aviation charter sales with clients including the Rolling Stones, Phil Collins and Genesis and The Los Angeles Lakers.Â A former member of the White House Advance Staff, Mr. Ruffolo is a published author of more than 20,000 career newspaper and magazine articles in the 33 years of his journalism career.Â Mr. Ruffolo possesses extensive Chinese and the Middle East government and global business contacts and has been a frequent keynote speaker at global business conferences in Madrid, Athens, London and Hong Kong. Mr. Ruffolo currently resides in Guangzhou, China.
Olympic Aspirations is a companion volume to the well-received Olympic Legacies: Intended and Unintended and draws on expertise from academics in all parts of the world. Both volumes have a similar purpose: to record Olympic ideals achieved but more importantly, to stimulate reflection on those as yet unachieved. Both are constructive in approach, positive in tone and optimistic in attitude. Olympic Aspirations offers original and insightful arguments that address the actions the Olympic Movement has taken to improve the Games. It argues that these actions are as yet incomplete. In concert with Olympic Legacies, it presents two sides of the same coin minted to advance the purity of the Olympic 'coinage'.
This book was originally published as a special issue of the International Journal of the History of Sport.
Find the answers to these and many other intriguing aspects of the Olympic Games in this absorbing collection of stories and trivia.
Amazing & Extraordinary Facts: The Olympics reveals the beguiling stories behind the well-known history of the Games. It delves into the ancient origins in Greece, the modern predecessors to the Games from the 17th century onwards, and the little-known facts behind the Olympics in the modern era. As the "Greatest Show on Earth" graces the City of London, it is the time to swot up on the hidden history and unusual facts behind the Olympic Games, past and present.