“Inspired, generous and filled to the brim with action--your action. Go!” - Seth Godin, Author, The Icarus Deception
“WARNING: This book will radically transform your thinking.” - Matt R Johnson, Director of Cyber Security for a major global financial institution, London, UK
“This is a great book! Jen is a personal trainer for your brain - and we all need that.” - Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author
“Five out of five! A highly enjoyable and beautifully illustrated book.” - Dr Nik Whitehead, Lecturer, University of Wales: Trinity St David, UK
There is no currency in circulation today that wasn't first birthed by an IDEA. What would just one brilliant and original idea be worth to you in your lifetime? How about a dozen?
Ideation expert Jen Fraser reveals a range of innovative and exciting new ways to solve problems and come up with incredible ideas - helping you to change your life forever and make a real impact on the world. Take for example, the gaping chasm between what we believe to be impossible, and what can actually be achieved. In 2012, the aviation industry globally was estimated to be worth more than $700 billion. That's not a bad result for an industry based on an idea which was once known to be utterly impossible: human flight.
Not since Napoleon Hill's masterpiece 'Think and Grow Rich' has there been a book as game-changing and so easy to understand, yet filled to bursting with inspirational stories, effective techniques, tips and tricks to expand your imagination and bring better quality ideas to life.
Jen Fraser is The Ideation Expert and founder of Ideation Training. She transforms people into ideas engines for corporate organisations across Australia.
Fraser has worked at the coalface of creativity, spanning a 15 year international career in which she delivered quality design solutions for Fortune 500 clients.
Endorsed by Seth Godin, her award winning book ‘Everyone’s a Genius’, not only shows readers how to think outside the box, it actually shifts your mental gears into inventor’s mode while you read it.
The War of Art identifies the enemy that every one of us must face,
outlines a battle plan to conquer this internal foe, then pinpoints just
how to achieve the greatest success.
The War of Art emphasizes the resolve needed to recognize and
overcome the obstacles of ambition and then effectively shows how to
reach the highest level of creative discipline.
Think of it as tough love . . . for yourself.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of fundingGet on track with The Lean Series