Twitter for charities, non profits and the voluntary sector.

Echo eBooks Limited
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Twitter has literally helped change the world. This book will help you discover what makes Twitter so powerful and useful for charities, non profit and voluntary organisations.

You'll quickly learn the mechanics of Twitter then be introduced to advanced tips, tricks and tools that will help you grow a large and dedicated following on Twitter. You'll read about real examples of third sector organisations successfully using Twitter, and how it's far more than a broadcast medium. 

Buy this book, (read it) and become a social media ninja for good.

Don't just take our word for it...

Twitter is a phenomena. It's new and fast evolving - launched as a tool with no plan it quickly emerged as THE microblog platform on the web.

BUT it is vast and quickly changing - this guide offers an easy way in to twitter, to maximise returns and to avoid the time-suck that poor social media is. Hat's off to Jeremy & Jim for making it accessible and clear. Like a snow flake in an avalanche or a drinking from a fire hydrant it is easy to be overwhelmed by Twitter - but this book is clear about how to increase your signal to noise ratio, how to engage effectively and above all - how to get returns for your messaging so you are effective tweeter and not just a twit.

~ @Tom_Alcott, Tom Alcott, The Social Network Company.

As newcomers to tweeting ourselves at SAIF, but already with 545 followers (yah!), this book provides crucial advice on how to make the most of the Twitter phenomenon. And although we try our best, quite frankly, we still have a lot to learn which is where Jim’s book comes in.

~ @saifscotland, Susan Burn, SAIF Project Officer.

Jim and Jeremy have produced an indispensable guide to getting started with, using and getting the most from Twitter. As well as covering the basics of Twitter - how to create an account, how to set-up your profile to maximum effect and how/when/what to tweet - the manual provides a trove of hints, power tips and links to resources that will benefit any Twitter user.

~ @dancham, Dan Champion, Champion Internet.

"I wish I had read this before I decided to make an account on twitter, it would have been so much easier to understand. The book is the ideal tool for people who don’t do social network sites. After reading the book I have decided to deactivate my initial attempts and follow the books direction. I never thought Twitter was such a powerful tool for charities and voluntary groups, the way you have explained the power and how charities can benefit from it is brilliant. I have many spent hours ploughing through funding searches, trusts and donors when all the time the very thing I was afraid of had all the answers and contacts. Jim thanks from converting the unconverted."

~ @BdaaTerry, Terry Moseley British Disabled Angling Association

Now I finally 'get' Twitter.This comprehensive yet readable guide is a must-read for anyone wanting to market anything using the medium of the 'Twittersphere'.

~ @mrjtrading, Mick Wood, Web Hosting & Design for Christians

I can recommend this excellent guide having read through it myself. The guide is thorough and I am sure even seasoned tweeters will find interesting tips by reading it."

~ @eleanor_ila, Eleanor Lisney, Independent Living Aids and Equipment

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About the author

Jim Byrne has been programming computers since the late 1970s and has been a Website developer since 1996. In 2005 he set up his own website development business, principally providing web services to the not-for-profit sector.

Jim has been an advocate of accessible website design since the early 1990s - when he worked as a trainer at the Wellbeing Initiative (an organisation set up to help disabled people get back into work).

In 2001 he was identified as one of Scotland's 'movers and shakers in e-commerce in Scotland' for his work in the area of Web accessibility (NB Magazine, June, 2001).

The Making Connections Unit which he set up in 1996 was a winner in the equal access category of the Global Bangemann Challenge (1999).

The Lothian Centre for Independent Living website (designed and developed by Jim Byrne & Associates) won the Breakthrough Independent Living Award in 2009.

Selected Publications
Top 50 Accessible Web Design Tips - from the experts ScotConnect. ISBN: 0-9545375-1-5
Accessible Web Typography - an introduction for web designers published by ScotConnect ISBN: 0-9545375-1-3

Creating Accessible PDFs with Adobe Acrobat published by ScotConnect ISBN: 0-9545375-1-4

Standards for Disability Information and Advice Provision in Scotland: Making Websites Accessible (November 2002) published by The Scottish Accessible Information Forum. ISBN 0-9543408-0-9 (now in it's third edition).

Jim has also designed and developed many Web related training courses, including the Guild of Accessible Website Designers WCAG 1 course.

Web applications developer, including:
QnECMS Content Management System.
Extracurricular activities
Musician and songwriter (

Contact details

Jeremy Webb

After winning The Sunday Times / Commodore computer brain of the year at the age of 16, it was clearly going to be down hill all the way for @jezweb. After a stint writing computer games for Microdeal whilst completing his final year of school, Jeremy Webb was bitten by a different type of bug, and discovered the great outdoors.

What followed was 10 years as an outdoor instructor, expedition leader and professional development tutor taking him to Scotland, France, New Zealand, Malawi, Spain, Ecuador, Chile, Mexico and Brazil. After one too many exciting experiences he returned to the world of computing via a management degree. He feels with a surname like his, it was destiny.

He set up webbactivemedia in 2002 which has since helped many businesses and non profits thrive online by leveraging the right techniques and technology at the right time. He was part of the start up team for Frank water, an ethical bottled water company that influenced the entire bottled water market.

He has masterminded ecommerce operations turning over 6 figure sums and created one of the worlds most popular Italian recipe sites, Italyum and the associated multi platform app. He works as a web strategist for a number of online businesses, is a director of Echo eBooks, a digital publishing start up and is a trustee of the Forces Children's Trust.

He is a regular and enthusiastic keynote speaker on digital marketing and social media. Adventure is never far away, and he has kayaked from Scotland to Ireland, and raced 105 miles across Scotland in one day both in aid of the Forces Children's Trust.
In 2011 he used social media monitoring to capture a Dragon (Duncan Bannatyne) as a patron for the Forces Children's Trust, and ran two off-road ultra marathons.

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Business & Economics / Sales & Selling / General
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