Joanna is a full time trainer and coach in qualitative market research methods - face to face interviewing, collaborative, observational and online. From quick overviews to advanced level training - backed up by an online resource for training Qualitativemind.com.
'Joanna's flexible approach to the training was very refreshing'
'It was a hugely professionally run course, both informative and enjoyable. I feel I understand the issues and the methodology.'
'Excellent course for anyone in the business who will be moderating groups. This course teaches skills and cultivates confidence.'
'Fabulous experience – some great, transferable skills.'
'Intensive but enjoyable, well paced, well thought through.'
A psychologist and lifelong qualitative researcher, Joanna works to maintain high standards in the industry by providing training in research and workshop techniques to both research and client organisations.
She is an in-house trainer for MRS, contributes to a number of AQR courses, is a partner in Electric Learning with John Griffiths, is an examiner for the Advanced Certificate in Market and Social Research, and has written a book on Interviewing in Market Research.
Joanna is a leading proponent of the wise use and understanding of online qualitative methods.
Grounded Theory is different from other texts on four levels:It offers an overview of qualitative methods in general and locates grounded theory in this context; It compares and contrasts the various grounded theory approaches in an accessible manner; It offers an in-depth case study for students and researchers to follow/use; And it provides a critique of the methodology itself.
Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.
Arranged in easily followed sections enlivened with checklists, style variations, examples and reflection points, Writing and Presenting Research has relevance to the social sciences, arts, humanities, natural and applied sciences and law and is an invaluable reference tool for new and experienced researchers alike.
SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills hub for tips, resources and videos on study success!