Successful Self-Publishing

Books for Writers

Book 1
Curl Up Press via PublishDrive

Do you want to successfully self-publish in ebook, print or audiobook formats?

There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile.

Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book.

Others spend thousands of dollars to publish and end up broken-hearted with the result. 

But it doesn't have to be this way. 

I've spent the last ten years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author-entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 27 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you.

The book includes: 

- What you need to know before you self-publish 

- Why self-publishing an ebook is a good idea

- How to format an ebook 

- Exclusivity and going direct

- How to self-publish an ebook 

- Why self-publish a print book 

- Print-on-demand will change your life

- What you need to know before you print 

- How to self-publish a print book

- What to do if you want help with the publishing process

- How to self-publish an audiobook

- After self-publishing 

- How much does it cost to self-publish? 

- How do you get paid when you self-publish? 

- Book marketing principles 

- How to market fiction 

- How to market non-fiction 

Plus, links to more useful resources. 

If you're ready to successfully self-publish, then download a sample or buy now.

Updated: April 2019 with a new chapter on how to self-publish an audiobook

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Additional Information

Publisher
Curl Up Press via PublishDrive
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Published on
Aug 11, 2018
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Pages
118
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Language
English
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Genres
Language Arts & Disciplines / Authorship
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Do you want to sell more books and reach more readers?

Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don’t know much about marketing, don’t worry. We all start with nothing.

I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

In this completely updated Third Edition, you’ll discover:

Part 1: Marketing Principles

Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement

Part 2: Your Book Fundamentals

Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series

Part 3: No Platform Needed. Short-term Marketing

How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed

Part 4: Your Author Platform. Long-term Marketing

Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media

Part 5: Launching Your Book

Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.

Other books for authors by Joanna Penn. Available in ebook, print and audiobook.

How to Make a Living with your Writing

How to Write Non-Fiction: Turn your Knowledge into Words

Business for Authors: How to be an Author Entrepreneur

The Successful Author Mindset: A Handbook for Surviving the Writer's Journey

The Healthy Writer

Public Speaking for Authors, Creatives and Other Introverts

Co-writing a Book: Collaboration and Co-Creation for Writers

Successful Self-Publishing

Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it!

Joanna’s website for authors, The Creative Penn, has been voted one of the Top 100 websites for writers by Writers Digest several years running, and The Creative Penn podcast is one of the top podcasts for writers and indie authors.

Would you like to make a living with your writing?

This book will show you how.

I spent 13 years working as a cubicle slave in the corporate world. I was miserable in my job and my creativity was stunted by the crushing daily grind.

Then I started writing books and blogging, using my words to create products and attract readers. In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year, all based on my writing. More importantly, I'm finally living the happy life I always wanted.

I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a multi-six-figure income from writing books, blogging and marketing in an ethical manner.

We're living in the best time ever to make a living with your writing! Read on to learn more.

The book includes the following Table of Contents:

Overview of how I make a living and income split

First principles

Tips on writing and productivity

Tips on mindset


Part 1: How to make money from books

It's not just one book

Your publishing options: Traditional publishing

Changes in the publishing industry

Your publishing options: Becoming an indie author

How to self-publish an ebook

How to self-publish a print book

How to self-publish an audiobook


Part 2: How to make money online in other ways

A business powered by content marketing

Product sales

Affiliate income

Consulting or coaching

Professional speaking

Advertising and sponsorship

Freelance writing

Tips for content marketing


The transition and your next steps

Plus/ Companion Workbook so you can answer the questions in the book for yourself.

If you'd like to make a living with your writing, click to sample or buy now.

Being a writer is not just about typing.

It’s also about surviving the roller-coaster of the creative journey.

Self-doubt, fear of failure, the need for validation, perfectionism, writer’s block, comparisonitis, overwhelm, and much more. When you’re going through these things, it can feel like you’re alone. But actually, they are part of the creative process, and every author goes through them too.

This book collects the mindset issues that writers experience, that I have been through myself over the last ten years and that perhaps you will experience at different times on the creative journey.

Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.

The book includes:

Part 1: Mindset Aspects of Creativity and Writing

Self-doubt and imposter syndrome
Need for validation
Fear of failure
Fear of rejection and criticism
Your inner critic
Fear of judgment
Perfectionism
Writer’s block and procrastination
“I’m not creative. I don’t have any ideas”
“My writing isn’t original”
“Why write? There are too many books in the world already”
“I don’t have the time or self-discipline to write”
“I’m not finding writing much fun. It’s hard work.”
“I keep starting things and not finishing them”
Dealing with friends, family and writer’s groups
“How do I find my voice?”
Comparisonitis or “Everyone is better than me”

Part 2: Mindset Aspects after Publishing

Anti-climax and creative dissatisfaction
What is your definition of success?
What happens when you tell people that you’re an author?
“I’m overwhelmed”
Dealing with fans, authenticity and drawing the line
Haters gonna hate
Ambition, fame and fortune
Giving up

Part 3: Tips for Success on the Author Journey

Know thyself
Understand and hone your creative process
Develop professional habits
Manage professional relationships
Take control of your writing career
Find your community
Keep learning
Schedule rest and take time off
Think long term. Create a body of work

Are you ready to take the next step in your author journey?

Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression.

But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills.

To take you from being an author to running a business as an author.

I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.

I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book.

In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity.

In the book, you will learn:

Part 1: From Author To Entrepreneur

The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?

Part 2: Products and Services

How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan.

Part 3: Employees, Suppliers and Contractors

The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.

Part 4: Customers

In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.

Part 5: Sales and Distribution

How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing.

Part 6: Marketing

Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.

Part 7: Financials

Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.

Part 8: Strategy and Planning

Developing your strategy and business plan. Managing your time and developing professional habits. The long-term view and the process for becoming a full-time author. Plus/ looking after yourself.

Part 9: Next Steps

Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps.

Appendices, Workbook and Bonus Downloads including a workbook and business plan template.

If you want to go from being an author to running a business as an author, download a sample or buy now.

Are you an introverted author or creative?
Do you want to improve your public speaking ability?

As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income. Increasingly, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career.

Public speaking can be an extra income stream, or can form an integral part of your marketing. It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier.

This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type.

In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur.

The book contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers.

You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey.

In this book, you will find:

Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards.

Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel.

Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income.

Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle. 

There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer.

The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking.˃˃˃ I’m an author and professional speaker, and I’m also an introvert.

I often get asked how I do what I do, when our natural tendency is to relish being alone and creative, not standing in front of a crowd.

In this book, I share everything I’ve learned about being a speaker and creative over the last 5 years of speaking internationally, in front of large and small audiences.

I also dispel some of the myths around being a speaker. You don’t have to be Tony Robbins, bouncing around on stage with a booming voice and larger than life persona.

You just have to be you, and tell your stories.

If you're ready to improve your public speaking, download a sample or buy now.

Do you want to sell more books and reach more readers?

Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don’t know much about marketing, don’t worry. We all start with nothing.

I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

In this completely updated Third Edition, you’ll discover:

Part 1: Marketing Principles

Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement

Part 2: Your Book Fundamentals

Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series

Part 3: No Platform Needed. Short-term Marketing

How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed

Part 4: Your Author Platform. Long-term Marketing

Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media

Part 5: Launching Your Book

Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.

Other books for authors by Joanna Penn. Available in ebook, print and audiobook.

How to Make a Living with your Writing

How to Write Non-Fiction: Turn your Knowledge into Words

Business for Authors: How to be an Author Entrepreneur

The Successful Author Mindset: A Handbook for Surviving the Writer's Journey

The Healthy Writer

Public Speaking for Authors, Creatives and Other Introverts

Co-writing a Book: Collaboration and Co-Creation for Writers

Successful Self-Publishing

Career Change: Stop hating your job, discover what you really want to do with your life, and start doing it!

Joanna’s website for authors, The Creative Penn, has been voted one of the Top 100 websites for writers by Writers Digest several years running, and The Creative Penn podcast is one of the top podcasts for writers and indie authors.

Are you tired of asking "What should I do with my life?”

Are you sick of your job?

Don't worry, I know how you feel! I used to start every working week saying "I hate my job" and spend every Friday night drinking too much to drown my misery.

I was a cubicle worker in large corporates, going to pointless meetings, writing endless documents no one would read, testing computer systems that would soon be obsolete. Every day, my soul and my creativity died a little.

Maybe you feel the same?

Well, life is too short to just exist on the edge of breakdown, and there is a better way of living. You need to discover what you love to do and then make that your job, your life's work.

This book will take you through understanding the way you feel now as well as how to improve your current situation immediately so you can create enough space to work on breaking out and doing what you truly love. It also contains the career change process I used to go from management consultant to full-time author-entrepreneur.

It's time to change your career and your life.

In this book, you will find: 

Part 1: I hate my job

1) Identifying the problem

2) The results of an unhappy workplace- stress, depression and weight gain

Part 2: How to improve your current situation

3) Develop yourself

4) Coping with stress at work

5) Being valued and appreciated

6) Escaping the trap

7) Making money and keeping hold of it

8) Being creative

9) Escape is sometimes necessary

Part 3: How to change your career

10) What do you really want to do?

11) Entrepreneurship or working for yourself

12) The Career Change Process

13) Setting and achieving your goals

14) Your Challenge. Your Future

Bonus Articles:

* Case Study Micro-Entrepreneur: How I run my business, The Creative Penn Limited

* Interview with Joanna Penn on how to change careers

* From affirmation to reality: the author’s story

* The Smart Person’s Guide to Quitting the Day Job

Life’s too short to continue feeling this way. It’s time to change your life. Packed with strategies, tips and personal stories that will help you find the work you love. If you want to change your life and your career, download a sample or buy now.

Have you ever wanted to write a book?Have you started to write your book, but weren't able to finish?Are you ready to learn how to get a book published?Discover inside secrets to: - Writing a book fast- Where and how to start writing your book- Finding the time in your busy life to write and finish a bookPublishing a book the easy wayAchieving real and practical writing resultsThis book is for those of us who want to write regardless of what others say about our ability to write. It is for those of us who want a step-by-step guide to the process and strategies to finishing and publishing a book. The book is specially formulated to be a tool to support your success. If you want to avoid mistakes and prevent costly pitfalls, whether those pitfalls be measured in time and/or money wasted, then this book is for you. This book is all about achieving real and practical writing results. You will only become a writer/author through the act of writing. This is your golden opportunity to stop talking about writing a book and actually do it. Only when your book is finished will you truly understand the authority and respect authorship demands and how the title of "author' can open up new channels of achievement and profit.Learn How To Write A Book OutlineIn Garrett Pierson's book "How To Write A Book ASAP" you'll find the system to creating a book outline that guarantees your success. Writing a book outline is essential to your book writing and publishing success and the process that Garrett lays out is by far the best for any author to follow. Need to Write Your Book Fast?Whether you want to write a book in a weekend or you desire to learn how to write a book in 30 days, 60 days, 90 days or even two years, this book will show you the exact steps to finishing your book fast. You will find all the right ingredients to get started, why you shouldn't start writing until you're ready, detailed strategies to organization and self-control, a crash course in the basic writing process, clear steps to finishing your book fast and staying laser focused, traditional publishing vs. self-publishing and what is right for you, how to become the authority in your market when your book is finished, plus much more!When reading this book you'll also discover:How everyday people just like you and I, have finished and published their book in record time...The ONE skill you need to master ... to leapfrog confusing details, and get started FAST...How to craft a proven time management system to create all the time you need to write your book...How you can finish your book in as little as 30 days using a 7-step system that really works...5 roadblocks that 97% of writers encounter and how to overcome them immediately...The BIGGEST MYTH of writing a book flattened and debunked instantly...A multi-channel market positioning technique that can skyrocket you from no one to famous in no time at all...And Much More...You've waited long enough. Let's get started, you'll be glad you did!Learn how to write a book ASAP. Click the buy button today.
Would you like to make a living with your writing?

This book will show you how.

I spent 13 years working as a cubicle slave in the corporate world. I was miserable in my job and my creativity was stunted by the crushing daily grind.

Then I started writing books and blogging, using my words to create products and attract readers. In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year, all based on my writing. More importantly, I'm finally living the happy life I always wanted.

I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a multi-six-figure income from writing books, blogging and marketing in an ethical manner.

We're living in the best time ever to make a living with your writing! Read on to learn more.

The book includes the following Table of Contents:

Overview of how I make a living and income split

First principles

Tips on writing and productivity

Tips on mindset


Part 1: How to make money from books

It's not just one book

Your publishing options: Traditional publishing

Changes in the publishing industry

Your publishing options: Becoming an indie author

How to self-publish an ebook

How to self-publish a print book

How to self-publish an audiobook


Part 2: How to make money online in other ways

A business powered by content marketing

Product sales

Affiliate income

Consulting or coaching

Professional speaking

Advertising and sponsorship

Freelance writing

Tips for content marketing


The transition and your next steps

Plus/ Companion Workbook so you can answer the questions in the book for yourself.

If you'd like to make a living with your writing, click to sample or buy now.

Being a writer is not just about typing.

It’s also about surviving the roller-coaster of the creative journey.

Self-doubt, fear of failure, the need for validation, perfectionism, writer’s block, comparisonitis, overwhelm, and much more. When you’re going through these things, it can feel like you’re alone. But actually, they are part of the creative process, and every author goes through them too.

This book collects the mindset issues that writers experience, that I have been through myself over the last ten years and that perhaps you will experience at different times on the creative journey.

Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.

The book includes:

Part 1: Mindset Aspects of Creativity and Writing

Self-doubt and imposter syndrome
Need for validation
Fear of failure
Fear of rejection and criticism
Your inner critic
Fear of judgment
Perfectionism
Writer’s block and procrastination
“I’m not creative. I don’t have any ideas”
“My writing isn’t original”
“Why write? There are too many books in the world already”
“I don’t have the time or self-discipline to write”
“I’m not finding writing much fun. It’s hard work.”
“I keep starting things and not finishing them”
Dealing with friends, family and writer’s groups
“How do I find my voice?”
Comparisonitis or “Everyone is better than me”

Part 2: Mindset Aspects after Publishing

Anti-climax and creative dissatisfaction
What is your definition of success?
What happens when you tell people that you’re an author?
“I’m overwhelmed”
Dealing with fans, authenticity and drawing the line
Haters gonna hate
Ambition, fame and fortune
Giving up

Part 3: Tips for Success on the Author Journey

Know thyself
Understand and hone your creative process
Develop professional habits
Manage professional relationships
Take control of your writing career
Find your community
Keep learning
Schedule rest and take time off
Think long term. Create a body of work

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