The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

Berrett-Koehler Publishers
2
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Discover the Purpose Advantage!

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
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About the author

John Izzo is president of Izzo Associates. He has spoken to over one million people, advised over 500 companies, authored or coauthored six books and helped some of the world's most admired companies, including IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Westjet, DuPont, Humana, Microsoft and McDonalds.

Jeff Vanderwielen is a principle at ZGroup Consulting and is a former senior change consultant at Ernst & Young. He has worked with over 200 companies on creating major change strategies and has coached several thousand leaders.

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Additional Information

Publisher
Berrett-Koehler Publishers
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Published on
Mar 13, 2018
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Pages
240
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ISBN
9781626569683
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Language
English
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Genres
Business & Economics / Motivational
Business & Economics / Personal Success
Business & Economics / Workplace Culture
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Content Protection
This content is DRM protected.
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Available on Android devices
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As a manager, your overall goal for each day with your team is to maximize the productivity and quality that they are capable of producing. And despite a thorough hiring process, training that is second to none, and competitive compensation, you probably still find yourself at times with an underperforming lackluster group of paycheck collectors, with absenteeism and turnover levels too high to maintain any kind of consistent progress. But perhaps the problem is not in your team or their capabilities . . . but in you. How are you intentionally motivating them to greatness?As a manager, one of your most important responsibilities is to motivate your employees to do their absolute best. Managers who create positive, rewarding, high-energy environments will find their employees longing to excel at work and to contribute to the overall mission. In Motivation, success expert Brian Tracy draws on his decades of experience bringing out the best in others to provide 21 of the fastest, most powerful methods ever discovered for increasing the effectiveness of any individual or group. Inside this efficient, easy-to-read guide, managers will learn how to: • Ensure employees look forward to coming to work and feel passionate about what they do • Challenge them with tasks that allow them to stretch • Satisfy their need to feel both autonomous and part of a greater whole • Reduce their fear of failure while increasing their desire to take risks • Remove obstacles that suppress promising employees • Provide the regular feedback they need to succeed • And much more! More than likely, you already have the team you need to take your company to the next level of success. They are just waiting for someone to come along and inspire them to greatness. Packed with proven tools and strategies, this essential guide helps any manager deliver a shot of adrenaline straight to the heart of his or her work team.
“Original and wise, this masterful book shows you how to build the honesty and authenticity today’s leaders need, and positions you for success.”
- Marshall Goldsmith, author of #1 New York Times bestseller Triggers

Are there things you’d like to change at your company? Have you found yourself wishing your boss would change? Or your peers? What about the team you lead?

Everyone in the corporate world, from the CEO to the security guard out front, wants to change something about their company. That’s the human condition at work. Where you can get stuck, however, is thinking that things will improve when the “other guy” changes—and waiting for that to happen first.

In The Courage Solution, author, speaker, and CEO advisor Mindy Mackenzie shows us that the conventional approach is wrong. You can’t wait for the “other guy” to change. For true change to occur and for companies to perform better, we must all embrace one simple truth: The only thing you can reliably change or control is yourself. With truth telling the commodity in shortest supply in corporate America today, The Courage Solution challenges business professionals of any level to take actions that are deceptively simple yet require vulnerability and courage. The result? Improved impact on the job, and increased happiness and fulfillment. Drawing on 20 years of demanding executive roles at global corporations, Mindy Mackenzie reveals sharply focused, quick-read strategies in four key areas:

• Part 1, You First: Taking ownership and accountability to create a career and life you love.
• Part 2, Lead Your Boss: Transforming your relationship with your boss.
• Part 3, Lead Your Peers: Accelerating positive peer relationships to improve business results.
• Part 4, Lead Your Team: Building the most effective teams and having fun while doing it.

Whether you’re a seasoned leader or just starting out in your career, The Courage Solution will help you create instant, lasting change and achieve the success you desire at work.

The Deluxe Edition of Leaders Eat Last, now with an expanded chapter and appendix on leading millennials, includes over 30 minutes of exclusive video and 30 minutes of audio of Simon Sinek. The acclaimed, bestselling author of Start With Why and Together is Better delves deeper into book’s themes and shares additional examples and insights.
 
Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. 

In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.
     
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.

Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
“One of the 12 best business books of all time…. Timeless principles of empowering leadership.” – USA Today

"The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” —FORTUNE

Since Turn the Ship Around! was published in 2013, hundreds of thousands of readers have been inspired by former Navy captain David Marquet’s true story. Many have applied his insights to their own organizations, creating workplaces where everyone takes responsibility for his or her actions, where followers grow to become leaders, and where happier teams drive dramatically better results.

Marquet was a Naval Academy graduate and an experienced officer when selected for submarine command. Trained to give orders in the traditional model of “know all–tell all” leadership, he faced a new wrinkle when he was shifted to the Santa Fe, a nuclear-powered submarine. Facing the high-stress environment of a sub where there’s little margin for error, he was determined to reverse the trends he found on the Santa Fe: poor morale, poor performance, and the worst retention rate in the fleet.

Almost immediately, Marquet ran into trouble when he unknowingly gave an impossible order, and his crew tried to follow it anyway. When he asked why, the answer was: “Because you told me to.” Marquet realized that while he had been trained for a different submarine, his crew had been trained to do what they were told—a deadly combination.

That’s when Marquet flipped the leadership model on its head and pushed for leadership at every level. Turn the Ship Around! reveals how the Santa Fe skyrocketed from worst to first in the fleet by challenging the U.S. Navy’s traditional leader-follower approach. Struggling against his own instincts to take control, he instead achieved the vastly more powerful model of giving control to his subordinates, and creating leaders.

Before long, each member of Marquet’s crew became a leader and assumed responsibility for everything he did, from clerical tasks to crucial combat decisions. The crew became completely engaged, contributing their full intellectual capacity every day. The Santa Fe set records for performance, morale, and retention. And over the next decade, a highly disproportionate number of the officers of the Santa Fe were selected to become submarine commanders.

Whether you need a major change of course or just a tweak of the rudder, you can apply Marquet’s methods to turn your own ship around.
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