John Bargh, PhD, is an award-winning social psychologist and the world’s leading expert on the unconscious mind. His research has appeared in over 190 publications. He is currently the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) laboratory. Before You Know It is his first book.
Social cognition attempts to explain the most fundamental of questions. It looks at why other people are not simply ‘objects’ to be perceived and how the social world provides dramatic and complex perspectives on the Self and Others.
The subtitle of this book ‘From Brains to Culture’ reflects the journey that Social Cognition has been on since it first emerged as a dynamic and forward-looking field of research within social psychology. Structured in four clear parts, Social Cognition: From Brains to Culture begins with a clear outline of the basic concepts before moving into more topical sections: understanding individual selves and others, followed by making sense of society. The authors finish by looking beyond cognition to affect and behaviour.
Challenging and rigorous, yet strikingly accessible, this book is essential reading for all students of social psychology from undergraduate to post-graduate and beyond.
In The Happiness of Pursuit, Edelman offers a fundamental understanding of pleasure and joy via the brain. Using the concept of the mind as a computing device, he unpacks how the human brain is highly active, involved in patterned networks, and constantly learning from experience. As our brains predict the future through pursuit of experience, we are rewarded both in real time and in the long run. Essentially, as Edelman discovers, it's the journey, rather than the destination, that matters.
The idea that cognition is computation—the brain is a machine—is nothing new of course. But, as Edelman argues, the mind is actually a bundle of ongoing computations, essentially, the brain being one of many possible substrates that can support them. Edelman makes the case for these claims by constructing a conceptual toolbox that offers readers a glimpse of the computations underlying the mind's faculties: perception, motivation and emotions, action, memory, thinking, social cognition, learning and language. It is this collection of tools that enables us to discover how and why happiness happens.
An informative, accessible, and witty tour of the mind, The Happiness of Pursuit offers insights to a thorough understanding of what minds are, how they relate to each other and to the world, and how we can make the best of it all.
These are examples of what the author calls cognitive biases, simple errors all of us make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices: whether in dealing with personal problems or business negotiations, trying to save money or earn profits, or merely working out what we really want in life—and strategizing the best way to get it.
Already an international bestseller, The Art of Thinking Clearly distills cutting-edge research from behavioral economics, psychology, and neuroscience into a clever, practical guide for anyone who's ever wanted to be wiser and make better decisions. A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity—all we need is less irrationality.
Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision making—at work, at home, every day. From why you shouldn't accept a free drink to why you should walk out of a movie you don't like, from why it's so hard to predict the future to why you shouldn't watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
How do neurons turn into minds? How does physical “stuff”—atoms, molecules, chemicals, and cells—create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and yet the puzzles faced by the ancient Greeks are still present. In The Consciousness Instinct, the neuroscience pioneer Michael S. Gazzaniga puts the latest research in conversation with the history of human thinking about the mind, giving a big-picture view of what science has revealed about consciousness.
The idea of the brain as a machine, first proposed centuries ago, has led to assumptions about the relationship between mind and brain that dog scientists and philosophers to this day. Gazzaniga asserts that this model has it backward—brains make machines, but they cannot be reduced to one. New research suggests the brain is actually a confederation of independent modules working together. Understanding how consciousness could emanate from such an organization will help define the future of brain science and artificial intelligence, and close the gap between brain and mind.
Captivating and accessible, with insights drawn from a lifetime at the forefront of the field, The Consciousness Instinct sets the course for the neuroscience of tomorrow.