After the publication of I'll Take My Stand in 1930, Ransom, who provided the book's Statement of Principles in addition to its lead essay, became convinced that the book had not adequately proposed an economic alternative to Northern industrialism, which had fairly obliterated the Southern way of life. Land! was Ransom's attempt to fill this gap. In it he presents the weaknesses inherent in capitalism and argues convincingly that socialism is not only an inadequate alternative but inimical to American sensibilities. He proposes instead that agrarianism, which could flourish alongside capitalism, would relieve the problems of unemployment and the "permanently unemployed." In particular, he argues that what he calls the "amphibian farmer"—who can survive in both a monetary and a non-monetary economy—would never, so long as he relied on himself for necessities, have to fear unemployment. America, Ransom claims, is unique in offering this opportunity because, unlike in European countries, land is plentiful.