Outcome-Based Marketing: New Rules for Marketing on the Web

Entrepreneur Press

Market. Succeed. Repeat.

Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will.

Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.

“John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve
ever read about succeeding on the Internet without making silly and common errors.
I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.”
—Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series

“By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.”
—Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents

“Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.”
—Brian Tracy, Author, The Psychology Of Selling

“It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts
from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.”
—Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks

John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.
Read more
Collapse
Loading...

Additional Information

Publisher
Entrepreneur Press
Read more
Collapse
Published on
Apr 29, 2011
Read more
Collapse
Pages
360
Read more
Collapse
ISBN
9781613081181
Read more
Collapse
Read more
Collapse
Read more
Collapse
Language
English
Read more
Collapse
Genres
Business & Economics / E-Commerce / Internet Marketing
Read more
Collapse
Content Protection
This content is DRM protected.
Read more
Collapse
Read Aloud
Available on Android devices
Read more
Collapse

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.