An Historical Expostulation: Against the Beastlye Abusers, Both of Chyrurgerie and Physyke, in Oure Tyme : with a Goodlye Doctrine and Instruction, Necessarye to be Marked and Followed, of All True Chirurgiens

Percy Society



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Percy Society
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Dec 31, 1844
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John Hall
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.

It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:

• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust

Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.

Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Linville John Hall
Linville John Hall, a Hartford, Connecticut, printer, was a member of the Hartford Union Company, a joint venture that purchased the Henry Lee and outfitted the ship with supplies and equipment for gold prospecting in California. All but one of the passengers and crew on the vessel in January 1849 were members of the company. Hall remained in California until 1851, returning to Connecticut to become a Protestant clergyman. Around the Horn in '49 (1898) can be divided into two sections. The first and longer section reprints the text of a journal kept on board the Henry Lee and set in type by Hall during the voyage, February-September 1849. There is some reason to believe that this journal may have been written by a member of the company, George G. Webster, a Hartford lawyer. Journal entries for the first portion of the voyage were apparently sent back to Hartford when the ship stopped in Rio, and were printed in Connecticut three months before the Henry Lee reached San Francisco. The rest of the journal was set in type as the voyage progressed, with the last signature set while in San Francisco: this section records the creation of the Company and details the passage round the Horn and landing in San Francisco. The second section is an appendix that continues the story of the company in the gold fields, 1849-1850, with prospecting around Weaverville and other camps. Hall describes his work as an itinerant printer and mining near Placerville. He next describes his work as a printer in San Francisco and gives an eyewitness account of the fire of May 1851.
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