Sounds Fascinating: Further Observations on English Phonetics and Phonology

Cambridge University Press
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How do you pronounce biopic, synod, and Breughel? - and why? Do our cake and archaic sound the same? Where does the stress go in stalagmite? What's odd about the word epergne? Pontcysyllte is obviously Welsh, but Penge is Welsh too! How cool is Caol in the Highlands of Scotland? What can Wesley's hymns tell us about sound change in English? How do people pronounce Wrocław in Poland? How can anyone manage to say Gdynia as just two syllables? Why is the village of Frith in the island of Montserrat usually pronounced as if spelt Frits? What embarrassing faux pas in English did a Russian conglomerate make? Should I bild a cubbard instead of building a cupboard? How should we capitalize an exclamation mark, and why might we need to? What's a depressor consonant? As a finale, the author writes a letter to his 16-year-old self.
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About the author

John Wells is Emeritus Professor of Phonetics at University College London and a Fellow of the British Academy. His interests centre on the phonetic and phonological description of languages but also extend to lexicography and language teaching. For seven years he wrote a daily phonetic blog. Based in Britain at UCL throughout his career, he has lectured in many countries around the world.

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Additional Information

Publisher
Cambridge University Press
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Published on
Aug 31, 2016
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Pages
225
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ISBN
9781316824696
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Language
English
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Genres
Language Arts & Disciplines / Linguistics / General
Language Arts & Disciplines / Linguistics / Historical & Comparative
Language Arts & Disciplines / Linguistics / Phonetics & Phonology
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Content Protection
This content is DRM protected.
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John Wells
In today's world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded.
                                             
In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or stick blindly to their old strategies, until it is too late.

The ability to adapt to change is a measure of intelligence; so why do firms demonstrate such low Strategic IQ? What causes inertia and why is it so deadly? How can leaders help their firms to act more intelligently?

This book identifies the key sources of inertia - strategic, structural and huma - and provides practical advice on how they can be overcome to create smarter corporations.  It is both a wake-up call for successful firms and a lifeline for firms struggling to succeed. 

To successful firms - beware!  You may already be dead!  

To struggling firms - have hope!  It is possible to pass powerful competitors by raising your strategic, structural and human IQ. 

Praise for Strategic IQ

"Hard-hitting and stimulating, Wells' thesis carries a robust message that should make business leaders the world over sit up and think." Archie Norman, Chairman of ITV, UK  

 "Wells makes a compelling case for dramatic change." Ron Sargent, CEO of Staples, USA

Isabel L. Beck
This bestselling book provides indispensable tools and strategies for explicit, systematic phonics instruction in K-3. Teachers learn effective ways to build students' decoding skills by teaching letter-sound relationships, blending, word building, multisyllabic decoding, fluency, and more. The volume is packed with engaging classroom activities, many specific examples, and research-based explanations. It offers a complete phonics assessment and clear guidelines for sequencing instruction to give every student a strong foundation for reading. More than 30 reproducible forms and word lists are included in the appendices. Purchasers get access to a Web page where they can download and print the reproducible materials in a convenient 8 1/2" x 11" size and find a wealth of supplemental teaching resources.
 New to This Edition*Six additional chapters covering key topics, including assessment, phonemic awareness, orthography, and automaticity.*A complete phonics assessment with administering and scoring guidelines.*Downloadable forms and word lists, plus a companion website with rich supplemental resources, including word/syllable cards, assessment tools, and illustrated stories featuring target words, which teachers can project or print for classroom use.*More classroom examples and "Your Turn" activities, as well as expanded word lists.

See also Bringing Words to Life, Second Edition: Robust Vocabulary Instruction and Creating Robust Vocabulary: Frequently Asked Questions and Extended Examples, by Isabel L. Beck, Margaret G. McKeown, and Linda Kucan, which provide essential tools for K-12 vocabulary instruction.

 
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