NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of marketing.
FIVE THINGS TO REMEMBER
Quick refreshers to help you remember the key facts.
Innovative exercises illustrate what you've learnt and how to use it.