There are very few other books available even though EMI is constantly discussed and cursed. Most of the books on the market are about how to prevent EMI in circuit design or approaches to understanding the theory behind EMI. Though this information is important, especially to an engineering audience, these books hold no value at all to the technicians and hands-on practitioners in the fields of communications and servicing.These savvy professionals know that the book they are looking for and need is just not on the market. To get the information they need, this group is forced to read every magazine article they can find on the subject and rely on the advice of other professionals whether through technician groups or newsgroups. This book fills a void in the telecommunications and electronics industries by providing practical troubleshooting information.
Joe Carr devoted his life to furthering a wider understanding of electronics and spreading his passion for radio, becoming one of the USA’s best known technical authors with over 25 books and hundreds of magazine articles to his name. Newnes is proud to have published a number of his recent titles, including his last book, RF Components and Circuits.
A fiction voiced by the less perceptive observer of the electronics world is that analog electronics, i.e. the domain of linear IC devices, is dead, and that digital electronics is taking over every task. While it is true that digital electronics is growing rapidly, and has already taken over many functions previously performed in analog circuits, that doesn't mean that analog electronics is ready to die. There are still jobs that are either best done in analog circuits, or are more cost- effective when done in analog circuits rather than computers. Many digital instruments, for example, require a relatively extensive analog subsystem in order to work properly.
In fact, demand for analog electronics, and for people well versed in it, is increasing. There is a worldwide shortage of skilled personnel. This book addresses that shortfall and equips the reader to apply linear ICs in a wide range of settings.
Joseph J. Carr is a prolific writer and working scientist in the field of radar engineering and avionics architecture. He has written over 25 books and regularly contributes to electronics magazines. Another recent Carr title, Linear Integrated Circuits, also published by Newnes, is a perfect companion to this designer's guide, providing as it does a primer and first reference on linear IC technology.Companion to Linear Integrated Circuits by the same authorPractical guide for designersCovers op amps and other linear devices
Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an "idealist" inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion.
This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.
Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.)
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.
We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.
What's New In the 2nd Edition
While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, howeverUpdated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Microwave and Wireless Communications Technology offers a practical, device-based approach to the study of microwave and wireless communications. Student objectives, numerous questions and problems, and end-of-chapter summaries reinforce the theory in each chapter. Answers to odd-numbered questions are provided in the back of the book. Math is kept to the lowest practical level, and the last section of each chapter is a collection of the key equations laid out for the student. A Windows diskette with supplementary instructor material is available on request with adoption.Fundamentals of microwave and wireless communicationsWritten for Electronics Engineering Technician courses
The book will also have a companion website including helpful calculation software, customizable spreadsheets, and much more.Written for technicians and hands-on practitioners in clear, easy-to-read text with many detailed illustrationsContains information on cutting-edge receiver equipment as well as the most popular types used today in a variety of marketsDestined to be a constant reference and superb training guide for anyone interested in communications technology