Traction: A Startup Guide to Getting Customers

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Most startups end in failure.

Almost every failed startup has a product. What failed startups don't have are enough customers.

Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth.

"If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder

The number one traction mistake founders and employees make is not dedicating as much time to  traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail.

We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction.

"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist

Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction. 

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About the author

Gabriel Weinberg is the CEO & Founder of DuckDuckGo, the search engine that doesn't track you. He is also an active angel investor and writer, based in Valley Forge, PA. Previously he was the CEO & Co-founder of Opobox, which was sold to United Online in 2006. Weinberg holds two degrees from MIT, a B.S. in Physics (2001) and an M.S. in Technology and Policy (2005).

Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.
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Additional Information

Publisher
S Curve Publishing
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Published on
Aug 26, 2014
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Pages
258
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ISBN
9780976339601
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Best For
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Language
English
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Genres
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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New York Times bestseller

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Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive.

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The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

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Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

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