Real You Incorporated empowers women entrepreneurs. The bookprovides insights for women on how to discover and love theirpersonal brand, and how to bring it into the market as a realbusiness—unique and different. In the first section of thebook, Find It Within You, readers will learn how to expressinternal personality, passions and essence to define the internalbrand. In the second section, The Competitive Advantage, readerslearn how to extend the internal message into the world—totheir partners, employees and ultimately their customers.
Part branding—the author is a nationally known marketingexpert—and part business inspiration, Real You Incorporatedincludes case studies of real women entrepreneurs from a variety ofindustries: manufacturing, retail, restaurants, real estate,publishing and many more. Their stories bring the book to life,adding inspiration and role models. The book also includes avisualization tool in the form of a chart that women entrepreneurscan complete and keep with them, to remind them of their Real You,no matter what phase their business is in.