Part branding—the author is a nationally known marketingexpert—and part business inspiration, Real You Incorporatedincludes case studies of real women entrepreneurs from a variety ofindustries: manufacturing, retail, restaurants, real estate,publishing and many more. Their stories bring the book to life,adding inspiration and role models. The book also includes avisualization tool in the form of a chart that women entrepreneurscan complete and keep with them, to remind them of their Real You,no matter what phase their business is in.
Working women today are better educated and more well qualified than ever before. Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.
Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to "lean in."Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve.