Real You Incorporated: 8 Essentials for Women Entrepreneurs

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Real You Incorporated empowers women entrepreneurs. The bookprovides insights for women on how to discover and love theirpersonal brand, and how to bring it into the market as a realbusiness—unique and different. In the first section of thebook, Find It Within You, readers will learn how to expressinternal personality, passions and essence to define the internalbrand. In the second section, The Competitive Advantage, readerslearn how to extend the internal message into the world—totheir partners, employees and ultimately their customers.

Part branding—the author is a nationally known marketingexpert—and part business inspiration, Real You Incorporatedincludes case studies of real women entrepreneurs from a variety ofindustries: manufacturing, retail, restaurants, real estate,publishing and many more. Their stories bring the book to life,adding inspiration and role models. The book also includes avisualization tool in the form of a chart that women entrepreneurscan complete and keep with them, to remind them of their Real You,no matter what phase their business is in.

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About the author

Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.
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Additional Information

Publisher
John Wiley & Sons
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Published on
Dec 30, 2010
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Pages
256
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ISBN
9781118045244
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Language
English
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Genres
Business & Economics / General
Business & Economics / Women in Business
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Content Protection
This content is DRM protected.
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Available on Android devices
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