In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.
Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
Everett first destroys marketing myths:
• Marketing is difficult and needs to be done by professionals.
• Good marketing has to be expensive.
• Marketing skills require extensive training
• Marketing requires a great deal of creativity
These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master—and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.
The Foundation to Building a Successful Small Business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.
Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.
NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:
0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package
Package consists of:0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management 0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to coach and how to create a program that potential clients will pay you lots of money for. You will understand the components of creating a winning marketing strategy and learn tips and techniques to implement your plan. You will also discover how to become masterful at both marketing and selling.
"Four Steps To Building A Profitable Coaching Practice is a clear and concise guide to niche-marketing for coaches." Talane Miedaner, best-selling author of Coach Yourself To Success
"A great book with a lot of valuable information from a master at doing what she does best." Sandy Vilas, Master Certified Coach and CEO CoachInc.com
"This is a great book. Thorough, professional, and easy to read." Judy Feld, Master Certified Coach and President International Coach Federation (ICF) 2003