Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
"Gary Keller knows the beauty of a simple path to a spectacular goal!”
—Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul, and co-author, The One Minute Manager
Keller Williams has grown into one of North America’s largest real estate firm—and it continues to grow even during one of the worst markets in history.
In Millionaire Real Estate Agent—Success in Good Times and Bad, co-founder and Chairman of the Board Gary Keller shares the methods has taught to hundreds of thousands of successful agents. This two-in-one ebook package gives you the knowledge and skills you need to take your career and success to the next step. Millionaire Real Estate Agent—Success in Good Times and Bad contains:The Millionaire Real Estate Agent In order to make it big in real estate, you have to learn the fundamental models that drive the best agents in the industry. In The Millionaire Real Estate Agent, Gary Keller applies his lifetime spent in the business to give you the knowledge and skills you need succeed. This unparalleled guide reveals: Three key concepts that drive mega-agent production Essential economic, budgetary, and organizational models The secrets to how millionaire real estate agents think How you can get on the million-dollar-a-year real estate career path SHIFT More than 1,000,000 copies sold!
Markets shift, and you can, too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. SHIFT offers twelve proven strategies for achieving success in any real estate market, including:Short sales, foreclosures, and REOs Overcoming buyer reluctance Expense management Lead generation Creative financing
Keith Bailey and Karen Leland surveyed over 20,000 executives, managers, and staff from around the world and discovered how everyone from CEOs to secretaries can flourish despite the ever-increasing stresses of the workplace. Watercooler Wisdom is not a 'business-as-usual' business book. It's a practical guide that offers you pertinent and powerful techniques for coping with conflict, pressure, and change-the three greatest sources of stress for workers worldwide. Use these strategies to prosper-even when circumstances seem to conspire against you. Find solutions to work problems inside yourself rather than waiting endlessly for your circumstances to change, and you can become the smarter person at work you were always meant to be.
Learn smart ways to: Engage your inner resources to create a meaningful work life Master the 'smart people' skills for facing difficult people and tense timesFocus your energy on what matters most and avoid the lure of the trivial Design a 'work makeover' to accelerate your satisfaction and productivity
Keith Bailey and Karen Leland are cofounders of Sterling Consulting Group, an international management consulting company specializing in the people side of business. Their clients include such industry leaders as American Express, IBM, Marriott Hotels, Apple Computer, Johnson and Johnson, and many others. They have been interviewed by NBC, CBS, CNN, Time Magazine, Fortune Magazine and Oprah. Together they have coauthored five books including Customer Service for Dummies.
An excellent book for anyone who wants to bring more consciousness into the way they work and improve their effectiveness and the way others respond to them.
-Giles Bateman, former chairman of CompUsa and cofounder of Price Club