Ultimate Guide to Pinterest for Business

Entrepreneur Press
2
Free sample

With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand’s success — one pin at a time.
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About the author

Karen Leland: Karen Leland (Tiburon, CA) is the bestselling author of seven books and a freelance writer who has been published in Self, Woman’s Day, Spirituality & Health, Entrepreneur, The Los Angeles Times and others.
In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others.
She is also a popular speaker for business groups including the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others.
Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com.
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Additional Information

Publisher
Entrepreneur Press
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Published on
May 1, 2013
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Pages
300
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ISBN
9781613082317
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / E-Commerce / Internet Marketing
Business & Economics / Marketing / General
Computers / Web / Social Media
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to:

- Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images
- Develop a Pinterest marketing strategy and integrate it with other online and offline presences
- Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy
- Create pins that get repinned
- Grow a following organically and understand the importance of whom a brand follows
- Engage an audience through contests, collaborative boards, and more
- Determine who in the organization will pin, or whether to outsource it
- Gauge and quantify the success of a brand's marketing efforts on Pinterest

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.

Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction

With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

The complete guide to profiting from Pinterest!


Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!


LEARN HOW TO:


• Make the right first moves after you’ve signed up for Pinterest

• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more

• Quickly set up your branded Pinterest business page

• Weave a visual statement that attracts users and convinces them to insert their own stories

• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience

• Use Pinterest to “show and tell,” and leverage the powerful psychology of images

• Create a word-of-mouth Pinterest network that goes viral

• Win by “pinning” within Pinterest’s most important categories

• Reach “the power behind the pins”

• Stand out on a crowded “pinboard”

• Use infographics to communicate more information and encourage more repinning

• Replace costly conventional advertising with inexpensive Pinterest campaigns

• Supercharge your Twitter and Facebook marketing by integrating Pinterest

• Understand Pinterest’s etiquette and avoid its pitfalls

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline.

Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets?

CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board.

A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story.

The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will
guide them in creating personal, team and business brands that work in harmony and parallel with each other.
Reel in the Profits with YouTube
YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today.

Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.

From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
The sleek BlackBerry Storm is more than good looks—it also boasts a number of powerful features, including advanced SurePress typing technology, WiFi access, and video recording capabilities. With BlackBerry Storm 2 Made Simple, you’ll explore all the features and uncover valuable techniques—from emailing and scheduling to GPS mapping and using apps—through easy-to-read instructions and detailed visuals. Written by two successful BlackBerry trainers and authors, this is simply the most comprehensive and clear guidebook to the BlackBerry Storm and Storm 2 smartphones available. What you’ll learn Sync your Storm with a PC or Mac Master the keyboard and trackpad navigation Everything email: setup, basics, and pro techniques Text messaging: SMS, PIN, and more Set up a three-way conference call Get work done: Manage your calendar, contact list, and memopad Understand connectivity: Wi-Fi and Bluetooth Use Google Sync for true “Wireless Sync” without an Enterprise Server Support for both BlackBerry Internet Service and Corporate BlackBerry Enterprise Server Have fun with music, photos, and videos Explore the BlackBerry App World and utilize apps Use GPS and mapping to get around Update your Facebook and Myspace pages right from your Storm Who this book is for

This book is for those who want to get the most out of the BlackBerry Storm and Storm 2 devices. It is perfect for beginners but will also teach advanced users new techniques and shortcuts.

Table of Contents E-mail Setup Windows PC Setup Windows PC Media and File Transfer Apple Mac Setup Apple Mac Media and File Transfer Typing, Spelling, and Help Save Time with AutoText Personalize Your Storm Sounds: Ring and Vibrate Phone and Voice Dialing Advanced Phone Social Networking E-mail Like a Pro Your Contact List Manage Your Calendar Get Tasks Done MemoPad: Sticky Notes SMS Text and MMS Even More Messaging Add Memory and Media Your Music Playe Snapping Pictures Fun with Videos Connect with Wi-Fi BlackBerry App World Connecting As a Tethered Modem Connecting with Bluetooth Web Browser Adding or Removing Apps Traveling: Maps & More Other Applications Searching for Lost Stuff Securing Your Data Fixing Connection Problems Boost Your Battery More Resources
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