Pinterest for Business: The Basics: eBook Short: Task-Specific Solutions for Business Entrepreneurs

Entrepreneur Press
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Designed to save you time, this ebook short offers a digestible action plan for setting up camp on this new social playground. In minutes, learn step by step how to set up a magnetic account as an individual or business, master the fundamental features for building a community, and basic tools for engaging users. This “short” is designed to acquaint you with the power of Pinterest.

Topics covered include:
• The ins and outs of signing up and getting started on Pinterest
• Building boards that get noticed, drive traffic and convert fans into customers • How to become a content creator and curator
• Strategies for creating an enthusiastic following
• Best practices for engaging the Pinterest community
• Pinterest etiquette
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About the author

Karen Leland: Karen Leland (Tiburon, CA) is the bestselling author of seven books and a freelance writer who has been published in Self, Woman’s Day, Spirituality & Health, Entrepreneur, The Los Angeles Times and others.
In addition, she is the founder of Sterling Consulting and Marketing Group. Her clients have included Apple Computer, American Express, Marriott Hotels, Johnson & Johnson and others.
She is also a popular speaker for business groups including the Young Presidents’ Organization, American Management Association and Direct Marketing Association. Karen is a frequent guest of the media and has been interviewed for her expertise by The New York Times, Fortune, Inc., Oprah, The Today Show, CNN, The Wall Street Journal and others.
Karen has also written extensively for the online market with featured articles in CNBC.com, All Business.com, Salon.com, The Huffington Post and PsychologyToday.com.
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Additional Information

Publisher
Entrepreneur Press
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Published on
Apr 28, 2013
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Pages
75
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ISBN
9781613082539
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Features
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Language
English
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Genres
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline.

Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets?

CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board.

A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story.

The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will
guide them in creating personal, team and business brands that work in harmony and parallel with each other.
The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage.

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon.  But it might not have happened if he hadn’t started out broke - with nothing but hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why?  Because starting a business from broke forces you to think more creatively.  It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. 

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:

· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family  recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair

When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline.

Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets?

CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board.

A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story.

The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will
guide them in creating personal, team and business brands that work in harmony and parallel with each other.
Surveys show that people in corporations receive an average of 175 messages per day. Topping the list is e-mail, surpassing voice mail, faxes, and telephone messages as the most frequent type of message received.While e-mail is the biggest communication tool for business use, its remote nature—which eliminates tone of voice and body language—presents a huge potential for misunderstanding and misinterpretation. Many people find themselves dealing with dozens of e-mails every day whose impact has been lost in cyberspace and, as a result, frequently miss the mark. E-mail In An Instant helps readers to gain mastery over their electronic mail box and be more effective at getting their messages across with style and impact as well as managing and responding to the messages they receive. The book shows everyone from corporate executives to stay-at-home moms how to improve their e-mail efficiency by: * Accelerating your workday by knowing what to send and what not to* Assessing your e-mail writing style* Adopting time management for your mailbox * Learning to separate the trivial from the important* Learning how to say no, e-mail style* Writing business e-mails for other culturesKaren Leland is a partner in Sterling Consulting Group and co-author of the best-selling book Customer Service for Dummies and Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and Change. Her consulting clients include American Express, Roche, Marriott Hotels, and Oracle. She is a frequent guest of the media and has been interviewed by TIME, Newsweek, Ladies Home Journal, Women’s Day, The Today Show, and Oprah. She lives in San Rafael, California.Keith Bailey is a partner in Sterling Consulting Group and co-author of the best-selling book Customer Service for Dummies and Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and Change. His consulting clients include Microsoft, AT&T, Johnson and Johnson and Lufthansa. He is a frequent guest of the media and has been interviewed by Fortune, Entrepreneur, Inc. Magazine, and CNN. He lives in Mill Valley, California. Click below to order this title through one of our affiliates: COMING SOON Your Nest Egg Game PlanPhil Fragasso and Craig L. Israelsen978-1-60163-083-4The Business TreeHank Moore978-1-60163-094-0Your Mind: An Owner's Manual for a Better LifeChristopher Cortman and Harold Shinitzky978-1-60163-080-3--· 2008 Career Press. All rights reserved. 3 Tice Rd, P.O. Box 687, Franklin Lakes, NJ 07417Contact by phone: 800-227-3371 (in NJ 201-848-0310).Fax: 201-848-1727created by: 3xW-design Ltd
Transform Your Workday from Frustrating to Fulfilling

Keith Bailey and Karen Leland surveyed over 20,000 executives, managers, and staff from around the world and discovered how everyone from CEOs to secretaries can flourish despite the ever-increasing stresses of the workplace. Watercooler Wisdom is not a 'business-as-usual' business book. It's a practical guide that offers you pertinent and powerful techniques for coping with conflict, pressure, and change-the three greatest sources of stress for workers worldwide. Use these strategies to prosper-even when circumstances seem to conspire against you. Find solutions to work problems inside yourself rather than waiting endlessly for your circumstances to change, and you can become the smarter person at work you were always meant to be.

Learn smart ways to: Engage your inner resources to create a meaningful work life Master the 'smart people' skills for facing difficult people and tense timesFocus your energy on what matters most and avoid the lure of the trivial Design a 'work makeover' to accelerate your satisfaction and productivity

Keith Bailey and Karen Leland are cofounders of Sterling Consulting Group, an international management consulting company specializing in the people side of business. Their clients include such industry leaders as American Express, IBM, Marriott Hotels, Apple Computer, Johnson and Johnson, and many others. They have been interviewed by NBC, CBS, CNN, Time Magazine, Fortune Magazine and Oprah. Together they have coauthored five books including Customer Service for Dummies.

An excellent book for anyone who wants to bring more consciousness into the way they work and improve their effectiveness and the way others respond to them.
-Giles Bateman, former chairman of CompUsa and cofounder of Price Club

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