Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness

Sold by Ten Speed Press
Free sample

"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
Read more
Collapse

About the author

BRUCE FREEMAN, nationally known as the Small Business Professor, is a syndicated columnist for The Tribune News Service. He is the president of ProLine Communications and serves as an adjunct professor of marketing at Seton Hall University. Bruce lives with his wife and two daughters in Livingston, New Jersey.

KARIN ABARBANEL runs a marketing communications firm and served as Avon Corporation's spokesperson for its "Corporation to Cottage" initiative. She is the author of How to Succeed on Your Own and coauthor of The Art of Winning Foundation Grants. Karin lives in Montclair, New Jersey.
Read more
Collapse
Loading...

Additional Information

Publisher
Ten Speed Press
Read more
Collapse
Published on
Jun 26, 2013
Read more
Collapse
Pages
224
Read more
Collapse
ISBN
9780307833440
Read more
Collapse
Read more
Collapse
Read more
Collapse
Language
English
Read more
Collapse
Genres
Business & Economics / New Business Enterprises
Business & Economics / Small Business
Self-Help / Personal Growth / Success
Read more
Collapse
Content Protection
This content is DRM protected.
Read more
Collapse
Eligible for Family Library

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
In an increasingly competitive world market, how does the United States rank? Many Americans are worried about the economic state of their nation, especially now that countries like China are becoming ever more economically powerful. What does America need to both stabilize and energize its economy?
Entrepreneurship, Steve Mariotti claims, is key. An Entrepreneur’s Manifesto is Mariotti’s rallying cry for the world to recognize the potential that business creation holds, not only for the individual but for the economy as well. Mariotti explores the ways entrepreneurship affects schools and prisons, developed cities and isolated villages, brick and mortar stores and internet-based business. He takes a hard look at the research done to date on entrepreneurial education, entrepreneurship and government policy, and the social and cultural attributes most likely to foster successful business creation, incorporating his discussions with some of the best minds on the question of entrepreneurship. Mariotti also examines how the rise of the Internet and Web-based innovations like crowdfunding have both changed—and not changed—the fundamentals of promoting those who take the ultimate gamble of going into business for themselves.
As author of several leading text books on the subject and founder of the Network for Teaching Entrepreneurship (NFTE), a global nonprofit organization that has educated more than 500,000 students and trained more than 5,000 teachers in 50 countries, Mariotti is both an experienced and reliable leader in what he calls the entrepreneurial revolution. Mariotti writes frequently for the Huffington Post, and has been recruited by the State Department to discuss his ideas on youth entrepreneurship in Cambodia and other developing countries seeking to escape the shackles of centrally planned economic policies.
Neither a dry recitation of academic theory nor a scattered collection of feel-good stories, An Entrepreneur’s Manifesto builds on Mariotti’s unique perspective to offer a critique that is both inspiring and practical. Riveting stories are complimented with enlightening real-world perspective, making the work relatable and inspiring.
“There is no more revolutionary act,” Mariotti says, “than starting a business.”

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
 
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
 
The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
 
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of fundingGet on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.