Inside the Indian Business Mind: A Tactical Guide for Managers: A Tactical Guide for Managers

Katherine C. Zubko Ph.D. · Raj R. Sahay

Sep 2010 · ABC-CLIO

About this ebook

This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed.

There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams.

The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians—ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.

Foreword by Marshall Goldsmith, bestselling author of What Got You Here Won't Get You There: How Successful People become Even More Successful

Explanation of 11 key cultural ingredients for doing better business in India, such as how to locate the dharma (duty) that pertains to each person in an organization

Easy-to-understand descriptions of Indian customs

Dozens of real-world cases that illustrate how each cultural ingredient works

An appendix covering cultural details specific to the major regions and cities with industries relative to American business interests

About the author

Katherine C. Zubko is assistant professor of Asian religions in the Department of Religious Studies at the University of North Carolina at Asheville. She also serves as managing partner of a cultural consulting firm, Z&S Connections.

Raj R. Sahay, who holds a marketing MBA from the University of Illinois at Urbana-Champaign, is managing partner of Z&S Connections, a business and cultural consulting organization.