Complete MBA For Dummies: Edition 2

Sold by John Wiley & Sons
4
Free sample

Want to get an MBA? The Complete MBA For Dummies,2nd Edition, is the practical, plain-English guidethat covers all the basics of a top-notch MBA program, helping youto navigate today’s most innovative business strategies. Frommanagement to entrepreneurship to strategic planning, you’llunderstand the hottest trends and get the latest techniques formotivating employees, building global partnerships, managing risk,and manufacturing.

This fun, easy-to-access guide is full of useful information,tips, and checklists that will help you lead, manage, orparticipate in any business at a high level of competence.You’ll find out how to use databases to your advantage,recognize and reward your employees, analyze financial statements,and understand the challenges of strategic planning in a globalbusiness environment. You’ll also learn the basic principalsof accounting, get a grip on the concepts behind stocks and bonds,and find out how technology has revolutionized everything frommanufacturing to marketing. Discover how to:

  • Know and respond to your customers’ needs
  • Handle budgets and forecasts
  • Recruit and retain top people
  • Establish and run employee teams
  • Use Sarbanes-Oxley to your company’s advantage
  • Negotiate with the best of them
  • Build long-term relationships with clients
  • Avoid common managerial mistakes
  • Improve cash flow
  • Market your products and services
  • Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. ReadThe Complete MBA For Dummies, 2nd Edition,and watch your career take off!

Read more

About the author

Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.

Peter Economy has authored or co-authored several books including Consulting For Dummies.

Read more
4.5
4 total
Loading...

Additional Information

Publisher
John Wiley & Sons
Read more
Published on
Feb 9, 2011
Read more
Pages
432
Read more
ISBN
9781118052426
Read more
Read more
Best For
Read more
Language
English
Read more
Genres
Business & Economics / Education
Political Science / Public Affairs & Administration
Read more
Content Protection
This content is DRM protected.
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Eric Bischoff has been called pro wrestling's most hated man. He's been booed, reviled, and burned in effigy. Fans have hurled everything from beer bottles to fists at him. Industry critics have spewed a tremendous amount of venom about his spectacular rise and stupendous crash at World Championship Wrestling. But even today, Eric Bischoff's revolutionary influence on the pro wrestling industry can be seen on every television show and at every live event.

Bischoff has kept quiet while industry "pundits" and other know-it-alls pontificated about what happened during the infamous Monday Night Wars. Basing their accounts on third- and fourth-hand rumors and innuendo, the so-called experts got many more things wrong than right. Now, in Controversy Creates Cash, Bischoff tells what really happened.

Beginning with his days as a salesman for Verne Gagne's American Wrestling Association, Bischoff takes readers behind the scenes of wrestling, writing about the inner workings of the business in a way never before revealed. He demonstrates how controversy helped both WCW and WWE. Eric gives the real numbers behind WCW's red ink -- far lower than reported -- and talks about how Turner Broadcasting's merger with Time Warner, and then Time Warner's merger with AOL, devastated not only WCW but many creative and entrepreneurial businesses within the conglomerate. Bischoff has surprisingly kind words for old rivals like Vince McMahon, but pulls no punches with friends and enemies alike.

Among his revelations: How teaming with Mickey Mouse turned WCW into a national brand. Why Hulk Hogan came to WCW. Why he fired Jesse Ventura for sleeping on the job. Why Steve Austin didn't deserve another contract at WCW, and how Bischoff's canning him was the best thing that ever happened to Austin. How Ted Turner decided WCW should go head-to-head against Raw on Monday nights. How Nitro revolutionized wrestling. Where the New World Order really began. How corporate politics killed WCW. And how he found his inner heel and learned to love being the guy everyone loves to despise.

Bischoff brings a surprisingly personal touch to the story, detailing his rough-and-tumble childhood in Detroit, talking about his family and the things he did to cope with the stress of the high-octane media business. Now a successful entertainment producer as well as a wrestling personality, Bischoff tells how he found contentment after being unceremoniously "sent home" from WCW.

Love him or hate him, readers will never look at a pro wrestling show quite the same way after reading Bischoff's story in Controversy Creates Cash.
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.