Understanding Your Users: A Practical Guide to User Research Methods, Edition 2

Morgan Kaufmann
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This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way.

Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action.

This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.

  • Completely new and revised edition includes 30+% new content!
  • Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products
  • Includes all new case studies for each method from leaders in industry and academia
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About the author

Kathy Baxter is a Principal User Researcher at Salesforce. Her research focus has spanned web search, privacy, advertising, enterprise applications, mobile, and more. Previously, Kathy managed the UX Infrastructure team, which supports research globally across Google including research ethics, participant recruitment, research labs, and the development of research tools. Prior to Google, she worked as a Senior Researcher at eBay and Oracle. She received her Bachelors of Science in Applied Psychology and Masters of Science in Engineering Psychology from the Georgia Institute of Technology.

Catherine Courage is SVP Customer Experience at Docusign. Her team is focused on driving design thought leadership and execution throughout the company in order to deliver a seamless experience across all products and services. Prior to joining Citrix, Catherine was the Director of User Experience at salesforce.com. She also worked at Oracle as a Principal Usability Engineer and manager of the Customer Design Partners Program. In 2011, she was selected by the Silicon Valley Business Journal as one of Silicon Valley’s "40 Under 40" young tech leaders. She holds a Masters of Applied Sciences specializing in Human Factors from the University of Toronto.

Kelly Caine is the director of the Humans and Technology Lab at Clemson University, where she leads research in human factors, human-centered computing, privacy, usable security, health informatics and human-computer interaction. She is a thought-leader who has been invited to speak around the world, has published dozens peer-reviewed papers and is regularly cited by media such as the AP, Washington Post, NPR, and New York Times. Kelly enjoys teaching students to become scientists, and has designed and taught courses on research methods for understanding people and their relationship with technology at universities and in industry. Prior to joining Clemson, she was Principal Research Scientist in the School of Computing at Indiana University and a UX researcher at Google (where she and Kathy first met!). She holds degrees from the University of South Carolina (B.A.) and the Georgia Institute of Technology (M.S. and Ph.D.).

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Additional Information

Publisher
Morgan Kaufmann
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Published on
May 20, 2015
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Pages
568
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ISBN
9780128006092
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Language
English
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Genres
Computers / General
Computers / Human-Computer Interaction (HCI)
Computers / User Interfaces
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.

The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people’s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products’ user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.

Explains how to create usable products that are still original, creative, and uniqueA valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end userProvides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasivelyGives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
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