Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

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Attract, engage, and inspire your customers with an "Optimizeand Socialize" content marketing strategy

Optimize is designed to give readers a practical approachto integrating search and social media optimization with contentmarketing to boost relevance, visibility, and customer engagement.Companies, large and small, will benefit from the practicalplanning and creative content marketing tactics in this book thathave been proven to increase online performance across marketing,public relations, and customer service. Learn to incorporateessential content optimization and social media engagementprinciples thereby increasing their ability to acquire and engagerelevant customers online.

Optimize provides insights from Lee Odden, one of theleading authorities on Content and Online Marketing. This bookexplains how to:

  • Create a blueprint for integrated search, social media andcontent marketing strategy
  • Determine which creative tactics will provide the best resultsfor your company
  • Implement search and social optimization holistically in theorganization
  • Measure the business value of optimized and socialized contentmarketing
  • Develop guidelines, processes and training to scale onlinemarketing success

Optimize offers a tested approach for a customer-centricand adaptive online marketing strategy that incorporates the bestof content, social media marketing, and search engine optimizationtactics.

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About the author

LEE ODDEN is a recognized authority on search, social media, and content marketing. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune 500 companies on how to attract and engage customers with a holistic approach to marketing online. He writes for ClickZ and is editor of TopRankBlog.com, recognized as a leading marketing blog by Advertising Age, Junta42, and Social Media Examiner. Lee has been cited for his expertise by The Economist, Fortune magazine, and Forrester Research. He speaks on integrated SEO, social media, and content marketing topics at conferences around the world including SES, PRSA, BlogWorld, Online Marketing Summit, and Content Marketing World.
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Additional Information

Publisher
John Wiley & Sons
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Published on
Mar 28, 2012
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Pages
256
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ISBN
9781118239575
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Language
English
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Genres
Business & Economics / General
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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Available on Android devices
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Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive.

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